Sony India Announces True RGB BRAVIA 9II and 7II Launch
Sony India Private Limited unveiled two new premium television models – the BRAVIA 9II and the BRAVIA 7II – as the first True RGB LED BRAVIA TVs for the Indian market. Both models are powered by Sony’s proprietary RGB Backlight Master Drive Pro™, which independently drives red, green and blue LEDs to achieve the largest colour volume in Sony’s home‑TV history, delivering wider colour gamut, higher brightness, deeper blacks and consistent colour from wide viewing angles.
Technology Highlights
The TVs integrate True RGB technology, the AI Cognitive Processor XR™, RGB Triluminos Max™, Luminance Booster Pro™, Smooth Colour Gradation, and XR Contrast Booster to analyse each scene in real time and optimise colour, contrast and brightness while preserving creator intent. Additional visual features include Immersive Black Screen Pro for glare‑free low‑reflection screens, X‑Wide Angle Pro for uniform colour across angles, and My Cinema mode that tailors picture and sound for film‑first viewing.
Audio, Software and Connectivity
Audio is handled by Acoustic Multi‑Audio+™ with Sound Positioning Tweeters and Up‑Firing Beam Tweeters, complemented by Voice Zoom 3™ and AI‑driven 3D Surround Upscaling. The televisions support Dolby Vision®, Dolby Atmos®, DTS:X® and IMAX® Enhanced. Software features include Google TV with upcoming Gemini AI‑powered over‑the‑air updates, and Sony Pictures Core powered by Pure Stream™, offering near‑4K UHD Blu‑ray quality and ten movie credits valid for 24 months.
Design and Remote
Both models feature an Immersive Frame and a Mirage Stand (design varies by size) that creates a floating, cable‑free appearance. The inclusive premium remote provides USB‑Type‑C charging, back‑lit buttons and a Find My Remote function for added accessibility.
Pricing and Availability
| Model | Screen Size | MRP (INR) | Best‑Buy (INR) | Availability |
| BRAVIA 9II | 75‑inch (190 cm) | 8,39,900 | 5,39,990 | Available now |
| BRAVIA 9II | 85‑inch (215 cm) | 9,89,900 | 6,69,990 | Available now |
| BRAVIA 7II | 55‑inch (140 cm) | 3,59,900 | 2,21,990 | Available now |
| BRAVIA 7II | 65‑inch (165 cm) | 4,39,900 | 2,74,990 | – |
| BRAVIA 7II | 75‑inch (190 cm) | 6,19,900 | 4,19,990 | – |
| BRAVIA 7II | 85‑inch (215 cm) | 7,19,900 | 5,29,990 | – |
The televisions are sold through Sony retail outlets (Sony Centre and Sony Exclusive), the online portal ShopatSC.com, leading electronic retailers and major e‑commerce platforms across India.
Company Background
Sony India Private Limited, a subsidiary of Sony Group Corporation, Japan, operates as a premium brand across television, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company emphasizes customer satisfaction and pursues a zero‑environmental‑footprint goal throughout product lifecycles.
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