Announcement

Sony India Private Limited announced a significant expansion of its BRAVIA Theatre audio portfolio. The launch includes the flagship wireless system BRAVIA Theatre Trio and six complementary models: BRAVIA Theatre Bar 7, Bar 5, Sub 9, Sub 8, Rear 9, and Rear 8. All products are positioned to deliver an immersive, cinema‑like experience for ultra‑large‑screen televisions.

Product Details

  • BRAVIA Theatre Trio: A premium wireless home‑theatre system with dedicated left, centre and right speakers, supporting Dolby Atmos® and DTS®, and capable of generating up to 24 phantom speakers when paired with Sub 9 and Rear 9.
  • BRAVIA Theatre Bar 7: Features Sony’s 360 Spatial Sound Mapping, Sound Field Optimization, Dolby Atmos, IMAX Enhanced, nine speaker units (including up‑firing and side‑firing drivers) and four passive radiators.
  • BRAVIA Theatre Bar 5: A 3.1‑channel soundbar with a wireless subwoofer, Dolby Atmos®, DTS:X®, Vertical Surround Engine, S‑Force PRO Front Surround, a dedicated centre speaker, Voice Zoom 3 and up‑mixer technology.
  • BRAVIA Theatre Sub 9: Premium wireless subwoofer with a 600 W amplifier, dual opposing drivers, vibration‑cancelling design and aluminium speaker unit for deep, low‑frequency response.
  • BRAVIA Theatre Sub 8: Similar to Sub 9 but with a 300 W amplifier, dual‑subwoofer support and aluminium construction.
  • BRAVIA Theatre Rear 9: Wireless rear speaker with large up‑firing drivers, aluminium speaker units, swivel wall‑mount bracket and wireless connectivity.
  • BRAVIA Theatre Rear 8: Wireless rear speaker designed to pair with the BRAVIA Theatre system, delivering enhanced surround sound and spatial precision.

BRAVIA Direct Connect

Sony introduced BRAVIA Direct Connect, a feature that allows compatible BRAVIA televisions to connect directly to BRAVIA Theatre subwoofers and rear speakers without requiring a soundbar. Configurations supported include TV + Subwoofer, TV + Rear Speakers, and TV + Subwoofer + Rear Speakers, providing flexible system building based on consumer budget and preferences.

Pricing and Availability

| Model | MRP (INR) | Best‑Buy (INR) | Availability |

| BRAVIA Theatre Trio | 2,39,990 | 1,69,990 | Available Now |

| BRAVIA Theatre Bar 7 | 99,990 | 82,990 | Available Now |

| BRAVIA Theatre Bar 5 | 37,990 | 29,990 | Available Now |

| BRAVIA Theatre Sub 9 | 94,990 | 79,990 | Available Now |

| BRAVIA Theatre Sub 8 | 42,990 | 34,990 | Available Now |

| BRAVIA Theatre Rear 8 | 44,990 | 39,990 | Available Now |

| BRAVIA Theatre Rear 9 | 74,990 | 58,990 | Available Now |

All models are available for immediate purchase across India.

Strategic Comments

Managing Director Sunil Nayyar stated that Sony India is witnessing strong momentum in the premium home‑entertainment segment, driven by consumer preference for immersive, cinema‑like experiences at home. He emphasized that the new lineup reflects Sony’s commitment to expanding the BRAVIA ecosystem and delivering integrated audio‑visual solutions.

Global Head of Home Product Business Nezu Daisuke added that consumer aspiration for cinema‑quality home entertainment is growing, and the expanded portfolio strengthens Sony’s ecosystem while underscoring its focus on innovation in premium home entertainment for the strategic Indian market.

Company Background

Sony India Private Limited, a subsidiary of Sony Group Corporation, Japan, operates as a premium brand across television, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company emphasizes customer satisfaction, high service standards, and environmental sustainability, aiming for a zero environmental footprint throughout product lifecycles.

---