Sparkles Unveils ARIAS Collection with Lara Dutta

Sparkles Diamonds, owned by Poddar Diamond Ltd, partners with actress Lara Dutta Bhupathi to launch ARIAS, a lab‑grown diamond jewellery collection.
The 50‑piece collection features 14K gold‑set lab‑grown diamonds and will be sold across 100+ Sparkles retail stores and online marketplaces from 10 May.
Design and campaign are led by branding agency SWAG, with CEO Vishal Sinha highlighting the focus on authenticity, sustainability and conscious luxury.
Lara Dutta emphasizes that the collection reflects her personal philosophy of conscious luxury, offering modern Indian women meaningful, sustainable jewellery choices.