Press Release – 8 July 2026, New Delhi
Sparx, the youth‑focused footwear brand owned by Relaxo Footwears Ltd, announced the launch of its new Sparx Chunky Sole Sandals on 8 July 2026. The collection is positioned as a fashion‑first offering that merges the global chunky‑sole trend with everyday comfort for young Indian consumers.
The sandals are built around a sculpted, elevated sole and incorporate adjustable straps for a secure fit, enhanced cushioning for all‑day wear, and lightweight engineering to reduce fatigue. A range of versatile colourways is intended to complement casual attire such as denim, cargos, shorts, and athleisure pieces, making the product suitable for city commutes, weekend getaways, and evening outings.
To promote the launch, Sparx partnered with Bollywood actor Chunky Pandey in a campaign that plays on the similarity between the actor’s name and the product’s defining feature. The advertising narrative blends humour, internet‑culture references, and a focus on the sandals themselves, aiming to create a memorable brand‑product connection.
The introduction of the Chunky Sole Sandals extends Sparx’s fashion‑led portfolio, which already includes sports shoes, sandals, and slippers that reflect the attitude and energy of young India. Relaxo Footwears Ltd, incorporated in 1984, is the largest footwear manufacturer in the country and ranks among the top‑500 most valuable Indian companies (Fortune 500 India). Its brand portfolio—Relaxo, Sparx, Flite, and Bahamas—dominates their respective market segments. Relaxo operates over 400 exclusive retail outlets across India and distributes its products through major e‑commerce platforms, large‑format stores, and international markets.
The press release notes that the new sandals are part of Sparx’s ongoing strategy to translate globally relevant trends into products that resonate with Indian consumers, reinforcing the brand’s commitment to delivering both style and comfort.