Expansion Details
The company is opening its second Wing Zone outlet in Anjanapura, Bengaluru. This expansion follows the successful launch of the first WingZone outlet in Koramangala.
Timeline
The target launch window for the new outlet is August-September 2026.
Business Model and Offerings
The new location will continue Wing Zone's bold, flavour-first positioning with its signature menu items including wings, burgers, and wraps. The outlet will focus on value-driven offerings and will operate through delivery, takeaway, and dine-in services.
Marketing Strategy
The company plans a hyperlocal marketing and community-led launch campaign targeting South Bengaluru's growing student and residential community.
Corporate Identity
The company's CIN is L151226TG1981PLC114084.