Overview
The press release dated Tuesday, August 11, 2026, issued from New Delhi, announces Square Yards' new transparent home‑buying advisory platform designed to give buyers clearer information and accountability throughout the property purchase process.
Advisory Model
Square Yards assigns a dedicated relationship manager to each buyer, acting as a single point of contact rather than a salesperson. The manager begins by capturing the buyer’s budget, location preferences, connectivity needs, unit configuration, lifestyle requirements, possession timeline and future goals, then shortlists properties with explicit explanations of why each option was selected. Throughout site visits, pricing discussions, documentation tracking and registration, the manager coordinates with legal, finance and valuation specialists, ensuring the buyer receives consistent communication and can query the rationale behind every recommendation.
Legal and Documentation Support
Depending on the transaction scope, Square Yards provides document review, title search, litigation search, comprehensive due‑diligence, RERA verification and registration coordination. Document review examines all property and transaction papers supplied by the seller. Title search verifies ownership history; litigation search checks public records for disputes. Due‑diligence aggregates title information, mortgage records, compliance checks and other documentation to present a structured view of the property’s legal standing. The firm also verifies project and agent details on the relevant State RERA portal, while noting that RERA registration does not guarantee title, construction quality or project delivery, and advises buyers to seek independent legal advice before committing financially.
Pricing Transparency
Square Yards addresses price confusion by offering buyers a comparison of registered transaction data, unit size, floor level, orientation, construction stage, payment plans, statutory charges and ancillary costs such as maintenance and parking. The company’s in‑house valuation tool, PropsAMC, generates preliminary property valuations based on comparable transactions, providing pricing context rather than a definitive market value. Clear cost sheets combined with market comparisons enable buyers to assess prices objectively.
Buyer Journey
The end‑to‑end process starts with need assessment, proceeds to a transparent shortlist, followed by coordinated site visits, price evaluation with cost‑sheet guidance, legal review, financing and registration support, and concludes with possession. At each stage the relationship manager records buyer queries, ensures accountability and maintains transparency.
Executive Quote
Founder and CEO Tanuj Shori states that modern buyers are information‑intensive and seek context, reasonable pricing and verified checks before committing. He emphasizes that Square Yards’ role is to make the process more transparent by integrating advisory, legal support and market insights, allowing the decision to remain with the buyer.
Disclaimer: The press release is provided under an arrangement with PNN. PTI takes no editorial responsibility for the content.