Press Release Overview
On Friday, 16 October 2026, a press release issued from Bangalore, Karnataka, India announced the launch of JagPaavani, a fermented plant‑based extract developed by The Art of Living – Sri Sri Naisargik. The product is positioned as a natural bio‑fertiliser and plant growth promoter intended to improve soil fertility, enhance nutrient utilisation, and increase crop productivity while reducing reliance on synthetic chemical inputs.
Product Composition and Mechanism
JagPaavani is described as being enriched with beneficial microorganisms, essential nutrients, organic acids, and bioactive metabolites. These components collectively support soil biological activity and plant development. The formulation supplies natural growth‑promoting substances such as auxins, gibberellins, and cytokinins, which aid root development, flowering, and fruit formation. Beneficial microbes facilitate atmospheric nitrogen fixation and the solubilisation of minerals like phosphorus, potash, and zinc. Organic acids improve soil structure, moisture retention, and microbial activity, while enzymes accelerate the decomposition of organic matter and composting processes.
Agronomic Benefits and Application Scope
Regular use of JagPaavani, when integrated into a balanced crop‑nutrition programme, is claimed to enhance nutrient absorption, root development, and overall crop vigour. By stimulating microbial activity, the product supports natural nutrient cycling and long‑term soil quality improvement. Improved soil structure and moisture retention are expected to create more favourable growing conditions, especially under changing climatic conditions, water scarcity, and declining soil fertility. The product can be applied across a range of crops, including cereals, pulses, fruits, and vegetables, and is intended to complement other sustainable farming practices. The release notes that results may vary depending on crop type, soil conditions, climate, and application practices.
Strategic Context and Sustainability Goals
JagPaavani forms part of Sri Sri Naisargik’s broader strategy to promote nature‑led agricultural solutions that align with sustainable nutrient management and climate‑resilient farming. The initiative underscores the importance of viewing soil as a living ecosystem that requires continuous care, microbial diversity restoration, and enhanced organic matter to build resilient farming systems.
About The Art of Living – Sri Sri Naisargik
The organization is described as an innovation‑led enterprise under the umbrella of The Art of Living, focusing on environmental protection, resource recovery, rural development, and climate resilience. Its portfolio addresses land, water, air, and odour pollution mitigation, as well as solid‑waste management, delivering solutions that combine innovation with measurable environmental, economic, and social impact.
Disclaimer
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