Date: 3rd August 2026

Store Launch Details

Stanley Lifestyles Limited has launched a new "Sofas and More by Stanley" store in Jaipur, Rajasthan in partnership with NDA Corp LTD. The store is located at 10, Ajmer Road, Hathroi, Jaipur – 302001 and spans 6,500 square feet.

Product Offerings

The new store showcases a curated portfolio of home furniture solutions including:

  • Sofas
  • Recliners
  • Beds
  • Mattresses
  • Dining tables
  • Armchairs
  • Accessories

The collection covers living, dining, and bedroom categories and emphasizes contemporary design, comfort, functionality, quality craftsmanship, and personalization options.

Retail Experience

The store is designed as an immersive, experience-led shopping environment where customers can:

  • Explore various designs, configurations, materials, colors, and finishes
  • Customize and curate furniture solutions based on individual tastes and preferences
  • Access products beyond those displayed in-store

Strategic Context

The Jaipur launch represents:

  • Strengthening of company's presence in Rajasthan
  • Expansion of Sofas & More retail network
  • Part of continued retail expansion across key Indian markets
  • First Sofas & More presence in Rajasthan

Management Commentary

Sunil Suresh, Founder & Chairman:

"Rajasthan is an important market for us, with Jaipur emerging as a strong destination for premium home and lifestyle products. Consumers today are increasingly looking for furniture that brings together design, comfort, quality and functionality. With the launch of Sofas & More in Jaipur, we look forward to bringing our design-led furniture solutions closer to customers in the region and strengthening our presence in this growing market."

Venkataramana Gorti, Managing Director:

"Our expansion into Jaipur reflects our strategy of strengthening the Sofas & More network across high-potential markets in India. Jaipur has a growing base of discerning homeowners with increasing aspirations for well-designed and high-quality furniture. Through this store, we aim to offer customers a comprehensive retail experience backed by Stanley's expertise in design, manufacturing, craftsmanship and customisation."

Anil Solanki, Director, NDA Corp Ltd.:

"We are thrilled to partner with Stanley Lifestyles to bring Sofas & More to Jaipur, marking its first presence in Rajasthan. Driven by global exposure to luxury, design and elevated living, Jaipur has emerged as a city where contemporary design and timeless taste are reshaping the way people experience their homes and living spaces. We believe that Stanley Lifestyles' vision for design, comfort and craftsmanship will resonate strongly with value buyers in Jaipur as well as in other places in Rajasthan. We look forward to cultivating a strong presence for Stanley Lifestyles in the region with a mission to expand our reach across Rajasthan in times to come."

Company Background

Stanley Lifestyles Limited is a leading Indian luxury furniture company operating under brands including Stanley Level Next, Stanley Boutique and Sofas & More. The company:

  • Designs, manufactures, and retails premium and luxury furniture and interior products
  • Maintains vertically integrated model with end-to-end control over design, production, and retail
  • Operates two manufacturing facilities in Bengaluru spanning over 300,000 square feet
  • Has 71 retail outlets across major Indian cities through company-owned and franchise formats
  • Serves ultra-luxury, luxury, and super-premium categories