Launch of Stanley Superlative Living Flagship
Stanley Lifestyles Ltd announced the opening of its first flagship destination, Stanley Superlative Living, in Hyderabad, Telangana. The 72,000 sq ft store spans six levels on Road No. 45, Jubilee Hills, and represents the most ambitious retail concept the company has introduced to date.
Inauguration and Dignitaries
The inauguration ceremony was attended by Sri Duddilla Sridhar Babu, Hon’ble Minister for IT, Electronics & Communications, Industries & Commerce, and Legislative Affairs, Government of Telangana, and Smt N. Padmavathi Reddy, Hon’ble MLA of Kodad, Telangana, underscoring governmental support for the project.
Concept and Offerings
Stanley Superlative Living consolidates furniture, kitchens, wardrobes, lighting, décor, art, accessories, and personalised design expertise within a single immersive environment. The store features more than 60 curated room settings that demonstrate fully realised living environments. Select collections have been co‑developed with specialist brands from Germany, Japan, Spain, Belgium and other European regions, providing customers access to diverse global design influences.
Design and Service Team
The flagship is supported by a team of professionally trained interior designers who work with homeowners, architects, and interior designers to create personalised spaces tailored to individual lifestyles, architectural preferences, and aesthetic aspirations.
Strategic Rationale
Stanley Lifestyles highlighted Hyderabad’s emergence as one of India’s fastest‑growing luxury residential markets, driven by growth in technology, pharmaceuticals, healthcare, and entrepreneurship. The company views the city’s expanding premium villa and luxury residence demand as an ideal launchpad for its integrated luxury home experience.
Corporate Background
Founded in 1996, Stanley Lifestyles has built a three‑decade legacy as a leading Indian luxury furniture manufacturer and retailer. It operates a vertically integrated model with two manufacturing facilities in Bengaluru covering over 300,000 sq ft, and 71 retail outlets across major Indian cities operating under company‑owned and franchise formats. Its brand portfolio includes Stanley Level Next, Stanley Boutique, and Sofas & More.
Expansion Outlook
Chairman & Founder Sunil Suresh stated that the flagship marks a defining milestone and that the Superlative Living format has the potential to redefine luxury home retail in India while providing a foundation for global expansion. Managing Director Venkataramana Gorti added that the format is a scalable platform designed to deepen Stanley’s presence in India and support future international ambitions.
Future Plans
The company plans to roll out the Superlative Living format across leading luxury markets in India and, over time, internationally, positioning the Hyderabad flagship as the prototype for a globally recognised luxury lifestyle brand.