Store Launch Details
Stanley Lifestyles Limited unveiled its first flagship store under the "Stanley Superlative Living" format in Hyderabad, Telangana on September 4, 2026. The store is located on Road No. 45, Jubilee Hills, Hyderabad.
Store Specifications and Concept
The flagship store spans 72,000 square feet spread over six levels. It represents the company's most ambitious retail concept to date and marks its evolution from a luxury furniture manufacturer and retailer into a comprehensive luxury home solutions brand.
The store offers an integrated luxury home experience featuring:
- Furniture
- Kitchens
- Wardrobes
- Lighting
- Décor
- Art
- Accessories
- Personalized design expertise
Product Offerings and Collaborations
The flagship features more than 60 curated room settings showcasing fully realized living environments. Select collections were developed in collaboration with specialist brands from Germany, Japan, Spain, Belgium, and other parts of Europe, giving customers access to diverse global design influences.
Target Market and Strategic Rationale
Hyderabad was selected due to its emergence as one of India's fastest-growing luxury residential markets, driven by growth across technology, pharmaceuticals, healthcare, and entrepreneurship sectors. The city has witnessed increasing demand for premium residences, expansive villas, and thoughtfully designed living spaces.
Expansion Plans
The company plans to expand the Stanley Superlative Living format across leading luxury markets in India and, over time, internationally. This format is conceived as the first flagship in a scalable retail platform supporting the company's long-term ambition to build a globally recognized luxury lifestyle brand.
Management Commentary
Sunil Suresh, Chairman & Founder: "The launch represents a defining milestone in STANLEY LIFESTYLES's journey. Over the last three decades, we have built a brand anchored in craftsmanship, innovation and customer trust. We believe this format has the potential to redefine luxury home retail in India and provide a strong foundation for STANLEY LIFESTYLES's expansion into leading global markets."
Venkataramana Gorti, Managing Director: "Stanley Superlative Living is a natural evolution of our vision to make exceptional home design more accessible, seamless and inspiring. This flagship brings together the breadth of our capabilities across furniture, kitchens, wardrobes, lighting, décor and design expertise. We see Stanley Superlative Living as a scalable platform that will enable us to deepen our presence in India while building the foundation for our ambitions in international markets."
Company Background
Stanley Lifestyles Limited is a leading Indian luxury furniture company offering home solutions under brands such as Stanley Level Next, Stanley Boutique and Sofas & More. The company designs, manufactures, and retails premium and luxury furniture and interior products including sofas, recliners, dining sets, kitchen cabinetry, beds, wardrobes, and accessories.
The company operates with a vertically integrated model with two manufacturing facilities in Bengaluru spanning over 300,000 square feet. It currently operates 71 retail outlets across major Indian cities through both company-owned and franchise formats.