Steelbird Hi-Tech India Ltd. expands exclusive Rider Shop network in Uttar Pradesh
On 16 October 2026, Steelbird Hi-Tech India Ltd., a leading helmet manufacturer, inaugurated a new exclusive Steelbird Rider Shop in Hapur, Uttar Pradesh. The outlet is operated by Wasim Motor & Royal Bike Accessories and offers the company’s full portfolio of helmets and riding accessories to two‑wheeler riders in the region.
Managing Director Rajeev Kapur stated that the Hapur shop is part of Steelbird’s strategy to strengthen its organised retail footprint in emerging markets. He highlighted the company’s roadmap to operate 1,000 exclusive Rider Shops nationwide by 2027, with particular emphasis on Tier‑2, Tier‑3 and other emerging locations.
The new store is intended to provide customers with a dedicated shopping experience, showcasing a diverse range of helmet styles, budgets and safety features, thereby promoting awareness of genuine, quality‑certified helmets and responsible riding.
This expansion aligns with Steelbird’s broader vision of combining retail growth, product accessibility and road‑safety awareness across India.