Thomas Cook (India) Limited submitted a regulatory filing to BSE Limited and National Stock Exchange of India Limited regarding a press release from its wholly owned subsidiary, Sterling Holiday Resorts Limited. The filing was made under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and was signed by Amit J. Parekh, Company Secretary and Compliance Officer, on August 27, 2026, at 14:14:07 IST.
The enclosed press release, dated August 27, 2026, announces the launch of Sterling Holiday Resorts' newest property, Sterling Lake View Sattal, located in the Kumaon region of Uttarakhand. This marks Sterling's 12th resort in Uttarakhand and brings its total portfolio to 80 resorts across India.
Property Details
- Location: Sattal, Kumaon, Uttarakhand
- Property Name: Sterling Lake View Sattal
- Room Capacity: 24 rooms
- Key Feature: Lake-facing rooms with proximity to Sattal Lake
- Target Audience: Families, couples, and nature enthusiasts
- Experiences Offered: Birdwatching, forest walks, and outdoor experiences rooted in the local landscape
- Accessibility: Provides convenient access to Bhimtal, Nainital, Kainchi Dham, and Naukuchiatal
Strategic Context
The launch exemplifies Sterling's Destination Architect philosophy, which focuses on:
- Understanding distinctive destination characteristics
- Developing experiences around that character
- Connecting destinations into larger travel circuits
- Moving from building presence through individual properties to building depth through connected destinations
Management Commentary
Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated that the company's expansion strategy now looks beyond adding hotels to understanding what makes a destination distinctive and how it connects with larger guest journeys. He emphasized that Sattal's seven lakes, forests, and rich biodiversity give it a different identity from established hill destinations, and the new resort allows Sterling to bring that character alive through nature-focused experiences.
Partnership Details
The resort is operated in partnership with Arthouse Hotels LLP. Abhijit Agrawal, Partner at Arthouse Hotels LLP, commented that the association combines the property's unique lakeside setting with Sterling's reach and operating expertise. The partnership aims to introduce more travelers to Sattal while establishing the resort as a distinctive nature-led stay in the Kumaon region.
Facility Features
- Restaurant: Sattal Bistro (in-house restaurant)
- Design: Intimate scale resort designed around the lake-and-forest landscape
- Experience Focus: Local culture, slower rhythm of travel, and nature-led activities
Portfolio Context
Sterling Holiday Resorts Limited operates in over 66 unique destinations across India with over 3,800 keys operational. The company is a 100% independently managed subsidiary of Thomas Cook (India) Limited and part of the Fairfax Financial Holdings Limited group.