Launch Overview
Madden NYC, the accessible fashion brand owned by Steve Madden, made its Indian debut on 11 August 2026. The launch introduced a women’s footwear collection that includes everyday sneakers, slides, statement heels and elevated essentials, priced between ₹5,000 and ₹7,000.
Distribution Channels
The collection is being sold digitally through the dedicated portal https://stevemadden.in/sections/madden-nyc and physically at select retail locations in Bengaluru, Hyderabad, Mumbai, New Delhi, Ahmedabad, Pune, Kolkata and additional cities.
Partnership and Market Presence
The entry is supported by Reliance Brands Limited (RBL), whose Head – Reliance Brands Limited, Sumeet Yadav, stated that the Indian fashion consumer seeks globally relevant yet affordable style and that Madden NYC fills a market whitespace. Ian Funk, President of International at Steve Madden, highlighted the partnership with Reliance as a milestone in the brand’s international growth.
Existing Steve Madden Footprint in India
Steve Madden currently operates 35 exclusive stores across 16 Indian cities and maintains a total of 1,855 brand doors (stand‑alone stores and shop‑in‑shops) throughout the country, providing a substantial retail platform for the new brand.
Future Roadmap
The August launch represents the first phase of Madden NYC’s India rollout. Additional product drops, new categories and consumer activation events are scheduled for later in 2026.
Quotes
> "The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion‑forward aesthetic, strong value proposition and broad appeal," – Sumeet Yadav, Head – Reliance Brands Limited.
> "India has become one of the most exciting fashion markets in the world, and we're thrilled to introduce Madden NYC to consumers looking for accessible, trend‑driven style," – Ian Funk, President of International, Steve Madden.