STHORN Product Launch Overview
STHORN, a new sparkling berry beverage developed by Ananta Svastha Pvt. Ltd., was introduced to the Indian market in Pune, Maharashtra, on 17 August 2026. The drink combines Himalayan Sea Buckthorn berry, Amla, Lemon, Pink Salt and Organic Raw Sugar in a carbonated format and is positioned within the emerging functional‑wellness beverage segment.
The brand, founded by Karan Singh Tomar and Priya Jyoti, is built around the philosophy “Own Your Energy”, emphasizing personal choice of natural energy sources. The launch event took place at One8 Commune and hosted 108 guests, including notable personalities such as actor Thakur Anoop Singh, bodybuilder Motilal Dayma, celebrity trainer Kate Austin, UNIMO founder Neha Karekanabar, athletes Rahul Dattard and Kabir, as well as more than 25 digital influencers who amplified the brand’s visibility.
Nutritionally, each 250 ml serving delivers 55 mg of Vitamin C, 7.3 mg of iron, and 90 calories. The beverage is caffeine‑free and contains no taurine, differentiating it from conventional energy drinks. The inclusion of Himalayan Sea Buckthorn contributes Omega‑3, 6, 7 and 9 fatty acids, phytoactives and antioxidants, which the brand associates with benefits for digestive health, liver function, immune support, heart health and respiratory health.
STHORN is currently available for purchase through the online grocery platform Blinkit and directly via its official website (sthorn.in). A rollout on Zepto is slated for the near future. Media partnership for the launch is provided by Grisu Media Arts, with Sunil Sihaag leading the public‑relations strategy.
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