Sunrise Efficient Marketing Limited announced that its Joint Managing Director, Mrs. Mitali Lejas Desai, has been honored with the prestigious "Best Woman Owned SME" recognition at the Top 50 SMEs Gujarat Awards. The award acknowledges Mrs. Desai's contribution to entrepreneurship, business leadership, and the growth of the company.
Mrs. Desai was also invited to participate in an Expert Panel on SMEs where industry leaders discussed the evolving needs of small and medium-sized enterprises. The panel focused on making SMEs more resilient, competitive, and future-ready, with specific discussion on "Readiness for the Future." Key areas of discussion included adapting to changing market conditions, embracing technology and innovation, strengthening professional systems and processes, developing skilled human resources, and building sustainable and scalable business models.
During the panel, Mrs. Desai emphasized that SMEs must continuously evolve with changing business environments and focus on innovation, technology adoption, professionalization, talent development, and long-term sustainability to remain competitive.
The company is a BSE SME-listed company engaged in the business of electric motors and allied energy-efficiency products and solutions, including variable frequency drives (VFDs), pumps, and other industrial products and services. The company also provides specialized services including AC drive repair, annual maintenance, and motor-related services.
In her comments, Mrs. Desai stated: "I am deeply honoured to receive the Best Woman Owned SME recognition at the Top 50 SMEs Gujarat Awards. This award is not only a personal achievement but a recognition of the collective efforts of our entire team, our customers, business partners and stakeholders." She added that women entrepreneurs have an important role to play in India's next phase of economic growth.
The company considers this recognition an important milestone in its journey and remains focused on expanding its business, strengthening its market presence, and creating long-term value for stakeholders through strong leadership, customer-centricity, professional management, and continuous improvement.