Launch Overview
On July 29, 2026, super.money, a youth‑focused UPI and credit‑led fintech platform backed by the Flipkart Group, announced the launch of superGift, a multi‑brand gifting solution. The press release, issued from Bengaluru via PRNewswire, describes superGift as the first Indian rewards instrument that combines daily essentials with premium lifestyle options across e‑commerce, fashion, travel and jewellery.
Partner Ecosystem and Technology
The initial ecosystem includes Flipkart, Myntra, Cleartrip, District and Zomato, with additional brands expected in coming months. Integration is powered by Razorpay and Pine Labs, which provide acceptance, smooth checkout and real‑time balance management.
Product Format and Use Cases
superGift is offered in both digital and physical formats, supporting retail and bulk purchases. It is positioned for employee rewards, channel incentives, customer engagement programmes and partner recognition.
Market Context
According to a Reserve Bank of India report, the Indian gift‑card market expanded 15 % year‑on‑year in calendar year 2025, driven by enterprise adoption and a shift toward choice‑based digital rewards. The release notes that market fragmentation and limited brand relevance have been challenges that superGift aims to resolve.
Executive Comment
Prakash Sikaria, Founder & CEO of super.money, stated that superGift “brings back the ‘magic’ of gifting… with frictionless digital redemption, making rewards genuinely beneficial.”
About super.money
super.money combines UPI payments with real cashback, secured RuPay cards, credit at checkout and personal loans. The platform emphasizes recurring value over one‑time rewards and holds ISO 27001 and PCI DSS certifications.
For more information, visit https://supergc.super.money/.