Superdry Launches FIFA Official Licensed Products Collection in India
Ahead of the FIFA World Cup 2026, Superdry introduced a limited‑edition FIFA Official Licensed Products Collection across India. The collection features seven country jerseys, each re‑imagined through Superdry’s distinctive design lens and signature detailing, alongside a luxe athleisure capsule inspired by football culture. To promote the launch, Superdry released the #WearYourGame campaign film, which showcases fan moments that convey the passion for football beyond the ninety‑minute match.
The products are manufactured under license by Q‑LIVE in partnership with Superdry and will be available for a limited period through all Superdry retail stores, select partner retailers, the brand’s e‑commerce portal Superdry.in, and the online marketplace Ajio.
About Superdry
Superdry is a global contemporary fashion brand known for blending British craftsmanship, Japanese‑inspired graphics, and American varsity heritage, targeting Gen Z and young millennials with premium streetwear. In India, Reliance Brands Limited (RBL) operates the country’s largest Superdry network and holds a 76% stake in the brand’s intellectual property for India, Sri Lanka, and Bangladesh. Since entering the Indian market in 2012, RBL has expanded Superdry to over 200 points of sale in more than 50 cities, and its e‑commerce reach now covers over 2,300 cities nationwide.