Announcement
Switrus Holidays announced the launch of Switrus Asia, a dedicated brand for Asian destinations, effective August 2026, marking its first major expansion beyond its Europe‑focused group tour operations.
Background
Over the past thirteen years the company has organized more than 1,200 Europe group tours and served over 45,000 travelers, building a strong customer base across Indian states including Kerala, Tamil Nadu, Karnataka, Telangana, Maharashtra, Gujarat, West Bengal and Delhi, as well as an operational presence in Germany.
Launch Details
Switrus Asia will initially focus on group tour packages to Japan, China, Singapore, Malaysia, South Korea, Vietnam, Bali and Thailand. The brand intends to apply the same structured itineraries, professional tour management and services designed for Indian travelers that it uses in its European operations. Details of the initial group departures, an annual travel calendar and special launch offers will be disclosed in the coming weeks.
Management Comment
Shabitha Abubacker, Chief Operating Officer of Switrus Holidays, said the company aims to extend the trust, expertise and operational experience built in European tourism to the Asian travel segment, delivering high‑quality international travel experiences to a wider range of Indian travelers.
Contact
For further information, visit the company website at switrus.com.