Overview
The press release dated 12 Oct 2026 from Tanishq, the jewellery brand of the Tata group, explains why buyer trust becomes especially critical when gold prices reach all‑time highs. It notes that higher gold rates magnify the impact of any discrepancy in purity, weight, making charges or billing, prompting consumers to scrutinise every rupee spent.
Trust Factors Highlighted
Tanishq states that every 22‑karat product adheres to a 91.63 % gold input standard and that its alloy composition is verified to 99.9 % purity with nickel content kept within safe limits. All raw material used is guaranteed to be new, ensuring consistency in the manufacturing process. The brand provides itemised billing that separately lists gold weight, applicable price, making charges and taxes, and calculates making charges strictly on net weight, thereby excluding fillers or non‑gold components. Tanishq does not levy a separate wastage charge on top of making charges.
Product and Pricing Details
The catalogue comprises more than 1.8 lakh designs, with entry‑level pieces priced from ₹15,000. Making charges can be as low as 7 % of the gold value. The company also offers a transparent gold‑exchange policy that allows eligible jewellery to be exchanged under defined terms.
Consumer Guidance
The release advises buyers to verify hallmarking for purity, ensure the bill clearly reflects weight, rate, making charges and taxes, and compare total cost rather than relying solely on the day’s gold rate, as design and workmanship can cause price variation between pieces of similar weight.
Conclusion
By combining defined purity standards, new raw material usage, net‑weight based billing, no separate wastage fee and a wide design range, Tanishq aims to provide a trustworthy purchasing experience when each gram of gold carries greater monetary value.