Tata Consumer Products Launches 1868 Luxury Tea Collection
On 22 October 2026, Tata Consumer Products Limited announced the launch of 1868 by Tata Tea – Crafted for Connoisseurs, a luxury tea collection aimed at discerning tea lovers. The collection is built around three principles – Origin, Craft, and Experience – and draws its name from the year 1868 when Jamsetji Tata founded the Tata Group.
The inaugural range comprises three blends:
- 1868 by Tata Tea Masala Chai – premium‑grade tea blended with real spices for a rich, aromatic cup.
- 1868 by Tata Tea Cream of Assam – made from select golden‑tip Assam tea delivering richness, depth and character.
- 1868 by Tata Tea Gourmet Street Chai – hand‑picked Assam tea combined with real ginger and cardamom, reflecting India’s chai culture.
Sharat Verma, President – Packaged Beverages and Organic India at Tata Consumer Products, stated that the launch seeks to invite Indians to “slow down, explore distinctive flavours and rediscover just how remarkable a cup of tea can be.”
Tata Consumer Products Limited, the consumer‑products arm of the Tata Group, markets brands such as Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+, Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. The company reaches approximately 290 million households in India and reported a consolidated annual turnover of Rs 20,290 crore for the latest fiscal year.
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