Tata Gluco+ Official Beverage Partner for 135th Durand Cup
Tata Gluco+, the glucose‑based instant energy drink brand of Tata Consumer Products Limited, has been appointed the Official Beverage Partner of the 135th edition of the Durand Cup, one of Asia’s oldest football tournaments. Under the agreement the brand will supply its three flavours – Orangy Burst, Lemony Zing and Lychee Zap – to players, officials and spectators throughout the competition, which is staged across multiple host cities in India.
The 2026 Durand Cup will feature 24 teams, comprising clubs from the Indian Super League (ISL) such as Mohun Bagan Super Giant, East Bengal FC, Jamshedpur FC and Bengaluru FC, as well as teams from the I‑League, Services and invited international sides. The tournament aims to deepen football engagement in traditional strongholds like West Bengal and the Northeast and in emerging football markets.
Tata Consumer Products Limited, the parent of Tata Gluco+, operates a diversified portfolio that includes tea, coffee, water, ready‑to‑drink beverages, salts, spices, ready‑to‑cook and ready‑to‑eat foods, breakfast cereals, snacks and mini‑meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. The company reaches approximately 290 million Indian households and reported a consolidated annual turnover of roughly Rs 20,290 crores for the most recent fiscal year.
The partnership is presented as a means for Tata Gluco+ to connect with football‑loving communities nationwide, leveraging the Durand Cup’s historic legacy to enhance brand visibility and consumer engagement.