Strategic Partnership Details

Pepcart Logistics Pvt. Ltd., India's largest specialized big-box supply chain company and a wholly owned subsidiary of TCC Concept Limited, announced a landmark B2B partnership with Shiprocket, India's leading e-commerce technology enablement platform. This marks Pepcart's first major B2B ecosystem alliance and represents a significant expansion of its Logistics-as-a-Service (LaaS) journey.

Under the agreement, Pepcart will provide dedicated first-mile pickup, last-mile delivery, and white-glove assembly for big-box and large-format products flowing through Shiprocket's network. The partnership seamlessly integrates Pepcart's specialized, decade-tested big-box supply chain into India's largest e-commerce technology platform.

Operational Capabilities and Infrastructure

Pepcart brings extensive operational capabilities to the partnership:

  • Scale & Infrastructure: 5 mega-fulfillment centers and 25+ distribution hubs spanning 7L+ sq. ft. of managed space
  • Fleet & Safety: 240+ customized, padded vehicles with an in-transit damage rate of under 1.5% (compared to 8-12% industry average)
  • Last-Mile Services: 350+ certified transit-carpenters providing appointment-based delivery with on-site assembly
  • Geographic Reach: Coverage across 500+ cities and 7,000+ pin codes, including Jammu & Kashmir and Northeast regions
  • Performance Metrics: Historical track record of over 10 million successful deliveries, Net Promoter Score (NPS) of 80+, and 95% of on-site assemblies completed within 48 hours

Management Commentary

Alok Varman, Director, Pepcart Logistics Pvt. Ltd.: "We are delighted to partner with Shiprocket and are confident that this strategic alliance will further strengthen Pepcart's leadership position in the Logistics-as-a-Service (LaaS) ecosystem. Through this collaboration, we aim to provide thousands of merchants with access to a reliable, low-cost and low-damage logistics solution for shipping big-box items which is an area that has traditionally faced significant operational challenges."

Gautam Kapoor, COO, Shiprocket: "At Shiprocket, our mission has always been to simplify commerce by enabling merchants with the infrastructure they need to scale. As more brands expand into categories such as furniture, home décor, appliances, and other large-format products, access to reliable big-box logistics becomes essential. Our partnership with Pepcart strengthens our ecosystem by giving merchants access to a specialized logistics network."

Business Model and Historical Context

Pepcart was originally set up in 2016 as the dedicated logistics arm of Pepperfry and has been serving furniture and home businesses like Pepperfry, Home Town, Spacewood, Duroflex, and D2FH for over a decade. The company has 500+ employees including industry experts and highly trained blue collar staff.

New brand onboarding typically takes just 2 to 4 weeks, allowing digital-first companies to scale their heavy-goods operations almost instantly. Brands using Pepcart's LaaS platform can eliminate capital expenditure on heavy supply chains, reduce return/replacement costs, and offer premium post-sale services.

Future Expansion Plans

Pepcart is actively advancing network-expansion talks across the mattress, consumer electronics, and modular interior sectors. The company is part of the TCC Group, which is described as a new-age-leading technology and innovation-driven concept company committed to developing forward-looking solutions in the digital and IT-enabled services sector.