Announcement
On July 25, 2026, TECNO Mobile Limited, an AI‑driven innovative technology brand, announced that it will serve as the official title sponsor of the SAFF Championship Bangladesh 2026. The sponsorship was formally confirmed during the tournament’s official launch press conference held in Dhaka, where the Title Sponsorship Agreement was exchanged between TECNO and the South Asian Football Federation (SAFF).
Event Details
The SAFF Championship Bangladesh 2026, South Asia’s premier international football tournament, is scheduled to take place from 4 November to 17 November 2026. The competition will bring together the leading national teams from the SAFF member nations, with matches hosted across venues in Bangladesh.
Partnership Highlights
The title sponsorship aligns with TECNO’s brand spirit “Stop At Nothing,” reflecting the company’s belief that football embodies ambition, resilience, innovation, and courage. SAFF General Secretary Purushottam Kattel said the partnership reflects a shared commitment to elevating football across the region and delivering a championship that will inspire millions of supporters.
Guo Lei, General Manager of TECNO, delivered a recorded message emphasizing football’s power to inspire young people, connect communities, and bring innovation closer to fans. Rezwanul Hoque, CEO of Ismartu Technology BD Limited – the local partner representing TECNO in Bangladesh – noted that football mirrors TECNO’s values of passion, resilience, and dreaming bigger, and that the brand looks forward to creating unforgettable experiences for South Asian football fans.
Fahad Karim, Vice President of the Bangladesh Football Federation (BFF), highlighted Bangladesh’s role as the host nation and expressed pride in welcoming fellow South Asian nations for a tournament that celebrates football, friendship, and regional unity.
TECNO’s Global Football Journey
Football has been central to TECNO’s global branding for nearly a decade, with past partnerships that include Manchester City Football Club, the CAF Africa Cup of Nations, and AFC Club Competitions. In Bangladesh, TECNO previously served as the title sponsor of the AFC Asian Cup Qualifiers in partnership with the BFF, a collaboration that reinforced the brand’s commitment to the country’s vibrant football culture.
AI‑Powered Fan Experience
Throughout the championship, TECNO plans to showcase AI‑driven experiences powered by its AI assistant Ella. These experiences are designed to provide interactive match information, smarter fan interactions, and immersive digital engagements, demonstrating how intelligent technology can enrich football fandom.
Strategic Market Focus
Bangladesh remains one of TECNO’s most important strategic markets. Alongside its expanding smartphone business, the company is investing in its AI ecosystem, retail expansion, innovation initiatives, and local partnerships, reflecting confidence in the country’s digital future and youthful consumer base.
Visual Assets
Press release images are available at https://mma.prnewswire.com/media/3007765/image1.jpg and https://mma.prnewswire.com/media/3007766/image2.jpg, with the TECNO logo at https://mma.prnewswire.com/media/2724870/TECNO_Logo.jpg.