Overview

Tetra Pak India highlighted four interconnected consumer shifts—wellness wave, convenience unlocked, pursuit of value, and experience and indulgence—that will shape the next generation of beverages.

Event Details

The showcase will be presented at Drinktec India 2026, scheduled for 28–30 October 2026 at the Mumbai Exhibition Centre, Mumbai. Tetra Pak’s booth is D056 in Hall No. 4.

Consumer Shifts

  • Wellness wave: Growing demand for beverages with no added, reduced or no sugar, enriched with protein, fibre for digestion and gut health, and ingredients linked to antioxidant and immunity benefits.
  • Convenience unlocked: Consumers seek on‑the‑go drinks accessible via e‑commerce and delivery, creating opportunities for meal‑replacement smoothies, functional shots, recloseable packs, ready‑to‑drink formats such as electrolytes and specialised nutrition, and products with longer shelf life without added preservatives.
  • Pursuit of value: Value is generated at both market ends; smaller, accessible price‑point packs lower entry barriers, while multipacks and bulk buys support affordability. At the premium end, claims like no added sugar, alternative sweetening, longer shelf life and stronger sustainability storytelling justify higher price points.
  • Experience and indulgence: Innovation is driven by new fruit and regional flavour cues, beverage blends, particulates and pulp, mocktail‑inspired recipes, and QR‑led digital engagement that adds discovery to the drinking experience.

Processing Technologies Demonstrated

Tetra Pak will demonstrate four processing solutions aimed at improving efficiency, resource optimisation and sustainability:

  • In‑line Blending: Optimises ingredient usage and blending efficiency, helping reduce total cost of ownership.
  • Sustainable Juice Production: Shows opportunities to improve resource efficiency while maintaining product quality.
  • Horizontal Filter: Supports consistent product quality, process performance and operational reliability.
  • Reverse Osmosis Technology: Helps reduce water consumption and improve utility efficiency across beverage operations.

Packaging Solutions

The company will showcase Tetra Prisma® Aseptic Edge formats ranging from 200 ml to 1000 ml, illustrating how brands can select pack sizes suited to different products, consumption occasions, price points and distribution channels.

Co‑Packing Network

Tetra Pak will also present its co‑packing network, explaining how it can assist customers in identifying suitable manufacturing partners based on product requirements, capabilities and market needs, thereby enabling emerging and established brands to reach the right manufacturing ecosystem and accelerate speed‑to‑market without building production capabilities from scratch.

Sample Offerings

Visitors will be able to experience and sample concepts across high‑protein, advanced hydration, low‑sugar, plant‑based and lactose‑free beverages.

Disclaimer

The press release is provided under an arrangement with Newsvoir. PTI takes no editorial responsibility for the content.