Launch Overview

The House of Rare introduced the SUGOI sneaker collection in August 2026, positioning it as an everyday‑extraordinary footwear line. The collection comprises four premium silhouettes—SUGOI STILL, SUGOI MEMBO, SUGOI TUG and SUGOI NATURE—priced from ₹5,999 onward. SUGOI sneakers are sold exclusively through Sugoi retail stores, the brand’s e‑commerce portal Rare.in, and the online marketplace Myntra.

Silhouette Details

  • SUGOI STILL is described as a quiet‑luxury model crafted from premium leather and suede, featuring a low‑profile flat sole, tonal detailing, a dual‑lacing system with classic and ribbon‑printed options, and a detachable leather hang tag embossed with the brand’s monogram.
  • SUGOI MEMBO draws inspiration from classic varsity shoes, combining smooth leather and suede with bold colour blocking, oversized “R” branding, and a studded sole that adds texture and depth.
  • SUGOI TUG adopts a rugged, utility‑driven aesthetic, merging durable construction with refined finishing to create a performance‑inspired silhouette suited for dynamic, everyday movement.
  • SUGOI NATURE takes cues from the natural world, employing earthy colour palettes, organic textures, and understated detailing to deliver a grounded yet contemporary look that integrates easily with neutral wardrobes.

Founder Commentary

Manish Poddar, Founder and Creative Director of The House of Rare & Rare’Z, stated: “I have always believed that great design is felt before it is explained. With SUGOI, we obsessed over the details that make a sneaker desirable beyond its function – its proportions, materials, textures, silhouette and finishing. Every element has a reason to exist. What excites me is that we haven’t created four variations of the same sneaker, but four distinct design personalities. Still is quiet and precise, Membo expressive, Tug utilitarian and dynamic, while Nature is softer and organic. Yet all four are unmistakably SUGOI. For me, that is what great design should do – create that instinctive feeling that something is truly special.”

Company Background

Established in 2015 under the Radhamani Textiles umbrella, The House of Rare is led by Founder Manish Poddar and Co‑Founder Akshika Poddar. The group has expanded into a multifaceted fashion powerhouse with over 1,100 retail touchpoints spanning exclusive brand stores, large‑format retail, and multi‑brand outlets. Its portfolio includes the women’s line Rareism, the menswear brand Rare Rabbit, the kidswear line Rare Ones (launched 2024 for boys aged 04‑14), the footwear line Rare’Z (launched 2024), and the cultural platform RareFore (launched 2025) that celebrates Indian creative spirit through music, food, art and storytelling.

Media Contact

Apostrophe Communications

  • Sapna Gaur – sapna@apostrophecommunications.com – +91 99584 43522
  • Rishya Tiwari – rishya@apostrophecommunications.com – +91 98103 49396

Disclaimer: This press release is provided under an arrangement with NRDPL. PTI takes no editorial responsibility for the content.