Overview

On August 28, 2026, The House of Rare announced the launch of Walk 7.0, the seventh edition of its acclaimed Walk series, forming the centerpiece of its Autumn/Winter 2026 campaign. The creative premise, titled “No room is big enough,” deliberately shifts the visual narrative from the open natural landscapes of previous editions to a single, enclosed space that symbolizes infinite creative possibilities.

Creative Concept and Leadership

The concept was imagined by Manish Poddar, Founder and Creative Director, who explained that Walk 7.0 challenges the idea of physical space, using a room with multiple doors to represent the myriad directions a design thought can take—silhouette, texture, colour, proportion and form. He emphasized that while a room has physical boundaries, creativity does not. Akshika Poddar, Founder and Co‑Founder, added that the campaign reflects the brand’s evolution from individual collections to a broader universe of ideas, culture and expression, and that the introduction of the new Guild range marks a significant new chapter for the house.

New Guild Range and Existing Collections

Walk 7.0 introduces Guild, a premium range that debuts within the Walk franchise and adds a new dimension to the campaign’s exploration of multiple perspectives. The campaign also showcases the Autumn/Winter 2026 collections from Rare Rabbit (men’s wear), Rareism (women’s wear) and Rare’Z (footwear), all integrated into the unified visual language of a white‑and‑red palette that contrasts restraint with expressive freedom.

Production Details

The campaign was built around a single set designed as a room with a series of doors, each opening into a different visual possibility. This set enables continuous transformation through movement, styling, framing and transitions, allowing the same physical space to convey varied narratives across apparel, footwear and accessories.

Company Background and Portfolio

Established in 2015 under the Radhamani Textiles umbrella, The House of Rare is led by Mr. Manish Poddar and Mrs. Akshika Poddar. The group houses several brands:

  • Rareism, a women’s line offering contemporary designs for the modern woman.
  • Rare Rabbit, a men’s line that challenges traditional masculinity.

Both brands maintain a strong e‑commerce presence and are positioned as leading representatives of Western fashion in the Indian market.

The company operates over 1,100 retail touchpoints across Exclusive Brand Stores, Large Format Retail and Multi‑Brand outlets.

In 2024, the house launched Rare Ones, a kidswear line for boys aged 04‑14, and Rare’Z by Rare Rabbit, a footwear line extending the brand’s aesthetic into shoes. In 2025, it introduced RareFore, a cultural platform that celebrates India’s creative spirit through music, food, art and storytelling.

Disclaimer

The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility for its content.