Press Release – July 14, 2026

The Trade Desk (Nasdaq: TTD) announced that it has integrated retail purchase data from SEVEN‑ELEVEN JAPAN CO., LTD. (SEJ) into its demand‑side platform (DSP) TOKYO. The integration brings purchase information from approximately 28 million members of the 7‑Eleven App onto the platform, allowing advertisers in Japan to programmatically activate this high‑fidelity data across digital channels.

Data Scope and Refresh

SEJ’s data includes up to one year of ID‑POS purchase history for each app member and is refreshed regularly through an API connection, ensuring that audience segments remain current. The platform can create always‑on audience segments that combine demographic attributes with purchase‑based signals across a wide range of product categories.

Activation Channels

Advertisers can deploy the newly created segments on the open internet, including over‑the‑top (OTT), connected TV (CTV), audio, and display inventory. The capability is available to all advertisers in Japan on the The Trade Desk platform.

Audience and Reach

SEJ operates Japan’s largest convenience‑store network, comprising around 22,000 stores nationwide and attracting approximately 20 million daily visitors. By leveraging this footprint, The Trade Desk can offer advertisers access to a substantial and highly engaged consumer base.

Platform Benefits

The integration is powered by The Trade Desk’s AI‑driven platform, which converts raw purchase signals into structured, scalable audience intelligence. Key benefits highlighted include:

  • High‑fidelity audience segments built from extensive product‑category data and up to one year of purchase history.
  • Custom audience capabilities that allow brands to collaborate with SEJ to design segments tailored to specific campaign goals.
  • Omnichannel activation that supports flexible, scalable campaigns across OTT, CTV, audio, and display.
  • Continuous optimization through AI, enabling advertisers to refine targeting and improve performance over time while reducing operational complexity.

Strategic Significance

The announcement positions the partnership as a leading example of retail media integration in Japan, addressing the historic challenge of fragmented and operationally complex access to high‑quality retail data. By moving from ad‑hoc custom integrations to an always‑on, infrastructure‑driven model, the collaboration aims to enhance audience targeting accuracy, campaign efficiency, and privacy‑conscious data usage.

Quotes

"Japan's retail media ecosystem is entering a new phase," said Kei Majima, General Manager, Japan, The Trade Desk. "We are excited to bring this initiative to market, expanding access to one of Japan's most extensive retail data offerings for omnichannel advertising. By integrating high‑quality purchase data from SEJ, advertisers can now engage audiences more precisely and efficiently across channels, unlocking the full potential of retail data for advertisers in Japan."

Contact

Media inquiries were directed to Jason Wang (PR@thetradedesk.com).