The Trade Desk Partners DramaBox, $3B Market

The Trade Desk becomes first DSP partner for DramaBox, enabling programmatic ads on short‑drama inventory worldwide.
Global short‑drama app market projected to hit $3 billion in 2025, U.S. largest outside China, 250 million MAUs.
Latin America and Southeast Asia together account for roughly half of worldwide short‑drama downloads, highlighting regional growth opportunities.
Executives Wang Hefei (DramaBox) and Douglas Choy (The Trade Desk) emphasized scalable, measurable programmatic monetization across CTV, mobile and premium open‑internet content.