Key Performance Metrics

  • Recorded highest-ever sales in Karnataka during July 2026 with 3 lakh cases sold
  • Achieved year-on-year growth of approximately 30% in Karnataka sales
  • Recorded highest-ever secondary sales in Karnataka state
  • Gained 40% market share in Prestige & Above (P&A) segment for July 2026

Imperial Blue Brand Performance

  • Achieved record volumes of 1.5 lakh+ cases in Karnataka
  • Grew over 50% compared to corresponding period last year
  • Expanded market share to 43% in the Deluxe Whisky segment

Regional Market Achievements

  • In quarter ending June 2026, became the largest IMFL player in Telangana
  • Strengthened leadership position across key markets in South India region

Management Commentary

Mr. Nishant Jain, Chief Sales Officer, stated: "Karnataka continues to be one of our most strategic markets, and this milestone reflects the strength of our expanded portfolio, disciplined execution and deep consumer connect. Imperial Blue's significant market share gains reinforce the success of its integration into Tilaknagar Industries and our ability to scale brands through a strong distribution network. With the state's evolving policy environment supporting premiumization, we see significant opportunities for sustained long-term growth and remain committed to strengthening our presence through continued investments in distribution, brand building and consumer engagement."

Market Context

Karnataka's revised excise policy is expected to create a more balanced and growth-oriented operating environment for the alcoholic beverage industry. The policy is expected to encourage premiumization and provide a conducive framework for established players with strong brands and extensive distribution capabilities.

Strategic Initiatives

Building on strong distribution footprint in Karnataka, the company continues to expand its premiumization strategy through House of TI, the company's luxury vertical. House of TI is positioned to address growing demand for premium and luxury spirits across the state.

Company Background

Tilaknagar Industries is one of India's leading alcoholic beverage companies with a legacy spanning over 90 years, founded in 1933 as Maharashtra Sugar Mills. Under leadership of Shri Amit Dahanukar, the company has strengthened its leadership across categories with brands including Mansion House Brandy, Imperial Blue Whisky, Courrier Napoleon Brandy, Madiraa Rum, and Blue Lagoon Gin.