Overview
Times Prime, the digital lifestyle membership platform of Times Internet, is celebrating its birthday with the "Born to Reward" campaign in partnership with Daalchini, a vending‑machine operator.
Campaign Mechanics
The initiative places 100,000 limited‑edition reward envelopes priced at ₹10 each into 5,000 Daalchini vending machines located across Mumbai and Delhi. Each envelope contains a voucher that provides benefits valued at over ₹5,000 from Times Prime’s partner ecosystem. Among the envelopes, five contain a Golden Ticket; holders of these tickets receive a reward package worth up to ₹20,000, which includes enhanced partner benefits and admission to an exclusive Times Prime event.
Timeline
The campaign is active from 23 September 2026 to 31 October 2026. Prior to the vending activation, from 23 to 30 September 2026, Times Prime app members could unlock one new partner offer each day, with all offers remaining redeemable for the remainder of the campaign period.
Partner Offer Spectrum
The rewards span categories such as travel, shopping, wellness, beauty, healthcare and lifestyle, featuring brands including Flipkart Flights, Klook, IGP, MeraDoc, FirstCry, Geetanjali Salon, GIVA and Duolingo. Consumers can locate the nearest participating machine via the website timesoffer.daalchini.co.in.
Executive Comment
Prerna Kalra, co‑founder and CEO of Daalchini, stated: "India's instant commerce story has been about delivery in minutes. We believe the next chapter is zero‑wait, with value available the moment you walk past a machine. Gift cards and vouchers are a big step in that direction, and Times Prime's birthday is the perfect moment to put rewards into consumers' hands, literally."
Distribution Note
The press release was disseminated through PRNewswire under an arrangement with Times Prime; PTI assumes no editorial responsibility.