Event Overview
Delhi Times Fashion Week 2026 took place from 18th to 20th September 2026 at The Grand Vasant Kunj, New Delhi. Timex Group India Ltd acted as the Title Sponsor, positioning its brand across the three‑day fashion showcase.
Timex Brand Participation
Timex integrated its watch collections – the ornate Timex Fria, the classic Waterbury, and the statement Signio – into multiple runway presentations, demonstrating how each timepiece complemented varied fashion aesthetics, silhouettes and occasions. The partnership’s centerpiece was the Day 2 Grand Finale, co‑produced with designer Mandira Wirk, whose resort‑wear collection featured Timex watches as intrinsic styling elements. Showstopper Sangeeta Bijlani, alongside Mandira Wirk and Timex MD Deepak Chhabra, walked the finale ramp.
Designer Collaboration
Mandira Wirk, known for her distinctive resort‑wear aesthetic, described the collaboration as “beautifully aligned, contemporary, sophisticated and effortlessly glamorous,” noting that Timex watches complemented each look and became integral to the collection’s story.
Analog Life Lounge Experience
Beyond the runway, Timex hosted an Analog Life Lounge, an immersive space built around the brand’s “Analog Life, Make Time Yours” philosophy. The lounge offered interactive challenges, analog‑inspired games, music, and creative activities, inviting guests to pause and engage. It also served as a showcase for Timex’s Fall‑Winter 2026 watch collection, presenting the season’s pieces within a fashion‑led environment.
Corporate Statements
Deepak Chhabra, Managing Director of Timex Group India Limited, said: “Fashion is one of the most personal ways people express who they are, and a watch can play an important role in completing that expression. Our association with Delhi Times Fashion Week allowed us to bring this belief to life in a way that was both visible on the runway and tangible for consumers.”
Timex Group India Ltd – Company Background
Timex Group India Ltd (TGIL) designs, manufactures and markets innovative timepieces and is part of Timex Group, a privately held company headquartered in Shelton, Connecticut, with over 2,500 employees worldwide. In India, TGIL manages a portfolio that includes Timex, Versace, Guess, Aston Martin, GC, Philipp Plein, Plein Sport, Ferragamo, Nautica and adidas. The company retails through more than 5,000 offline trade stores, key online marketplaces, and over 40 exclusive franchise stores operating under the Just Watches and Timex World banners.
Disclaimer
The press release is distributed under an arrangement with Business Wire India. PTI takes no editorial responsibility for the content.