Timex Group India as Title Sponsor for India Beach Fashion Week 2026
Timex Group India served as the Title Sponsor for India Beach Fashion Week (IBFW) Season 12, held on 9‑10 October 2026 at The Westin Goa, Anjuna. This marked the brand’s fourth consecutive year supporting the resort‑fashion platform.
Event Theme and Scope
The 2026 edition, themed “The Sanctuary,” brought together resort wear, streetwear, cruise fashion and destination bridal couture, creating a convergence of Indian design talent, contemporary style and Goa’s distinctive festival culture.
Runway Integration of Timex Timepieces
Timex showcased its contemporary watches across multiple runway presentations, including shows by designers Ashwini Reddy, Sahil Gulati, Manaca and Pria Kataria Puri. The grand finale, titled “Timex Presents Reynu Taandon & Nikhita,” featured the designers’ creations complemented by Timex watches, reinforcing the notion of a watch as an essential element of personal style.
Celebrity Appearances
The two‑day event also featured appearances by Nikki Tamboli, Nimrit Kaur Ahluwalia, Taha Shah, Arbaz Patel and Deepti Sadhwani, alongside a diverse line‑up of designers, labels and brand collaborations.
Brand Experience – Analog Life Studio
Beyond the runway, Timex curated an immersive “Analog Life Studio” where guests could engage in tote‑making and postcard‑writing activities. These hands‑on experiences were designed to encourage participants to step away from the digital world, reconnect with tangible experiences and “Make Time Yours.”
Executive Commentary
Deepak Chhabra, Managing Director of Timex Group India Limited, stated that the partnership reflects Timex’s long‑standing connection to fashion and its commitment to evolving lifestyle trends. He highlighted that the “Sanctuary” theme aligned with Timex’s Analog Life philosophy, enabling the brand to create experiences that encourage consumers to pause and engage beyond digital distractions.
About Timex Group India Ltd
Timex Group India Ltd (TGIL) designs, manufactures and markets innovative timepieces and is part of Timex Group, a privately held company headquartered in Shelton, Connecticut, with over 2,500 employees worldwide. In India, TGIL manages a portfolio that includes Timex, Versace, Guess, Aston Martin, GC, Philipp Plein, Plein Sport, Ferragamo, Nautica and adidas. The company retails through more than 5,000 offline trade stores, key online marketplaces and over 40 exclusive franchise stores operating under the Just Watches and Timex World banners.
Media Contact
Kareena Sahni, Tute Consult, kareena@tute.co.in, +91‑9667822246.