Expansion Overview
beYon, the laboratory‑grown diamond jewellery brand owned by the House of Titan, announced the opening of two new exclusive stores in Mumbai’s western suburb of Borivali and in Kharghar, Navi Mumbai, in October 2026. These additions bring the brand’s physical presence in the Mumbai Metropolitan Region to four locations, following its Mumbai debut in December 2025 and a store launch in Noida earlier in 2026. The company reiterated its aggressive rollout plan, targeting a network of more than ten stores across India by the end of 2026.
Store Concept and Offerings
Both new outlets are designed as interactive browsing destinations rather than traditional formal jewellery shops. They feature open‑plan layouts, a dedicated lounge, and consultative styling counters that encourage visitors to self‑style and explore the collection. Each store carries a curated portfolio of over 1,200 designs, encompassing rings, earrings, pendants, bracelets, and neckwear. The product range includes unconventional diamond silhouettes such as emerald, pear, marquise and oval cuts alongside classic solitaires. Jewellery is primarily crafted in 14 kt and 18 kt BIS‑hallmarked gold, with newly introduced 9 kt gold and silver pieces. Pricing is positioned mainly below ₹1,00,000, emphasizing everyday indulgence and accessibility.
Leadership Commentary
Shyamala Ramanan, Business Head of beYon, said the Mumbai Metropolitan Region has shown an “extraordinary appetite for contemporary, design‑forward jewellery.” She noted that the Borivali and Kharghar openings place the brand physically closer to consumers in two of the region’s most vibrant residential and retail corridors, and that the festive season presents an opportunity to enhance jewellery discovery for gifting, celebration or personal indulgence.
Digital Presence and Brand Positioning
beYon operates a dedicated e‑commerce platform at www.beyon.co.in, which serves customers globally, complementing its physical stores in Mumbai and Noida. The brand positions itself as a modern, accessible alternative in the emerging laboratory‑grown diamond segment, leveraging Titan’s legacy of craftsmanship and design expertise.
Additional Information
The press release includes links to the brand’s website and Instagram page and carries a disclaimer that the release is provided under an arrangement with NRDPL, with PTI assuming no editorial responsibility.