Toast Announces AI‑Powered Ordering Integration with Google Maps
Toast (NYSE:TOST) shares rose 2.75% on Thursday following the company’s announcement of an expanded integration with Google that enables AI‑driven food ordering through the Ask Maps feature in Google Maps. The Ask Maps conversational AI allows users to request restaurant recommendations or specific dishes via voice or text; the system can then display a Toast‑restaurant’s menu and complete the order within the Google Maps app.
The orders placed through Ask Maps are routed through Toast’s first‑party ordering platform, allowing restaurant operators to increase order volume while avoiding third‑party commission fees. This integration positions Toast restaurants directly inside the Ask Maps experience, where users are already searching for meals.
Toast is a co‑developer of the Universal Commerce Protocol for Food, an open standard that defines how AI agents discover, order from, and check out with restaurants across platforms such as Search, Maps, and Gemini. The company is collaborating with Google and other industry leaders to shape the future of agentic ordering for food and beverage.
To encourage early adoption, Toast is offering a promotional incentive: customers who place an order via Ask Maps will receive $5 in Toast Cash for their next purchase at any participating Toast restaurant. The credit can be redeemed through the Toast Local app.
The feature is slated to launch in late August, enabling guests to place orders at Toast‑affiliated restaurants directly from the Google Maps application.
This article was generated with AI assistance and reviewed by an editor.