Partnership Announcement
tour On, a growing travel and tour company, announced a partnership with the Thiruvananthapuram Royals franchise for the ongoing Kerala Cricket League (KCL) season. The collaboration is positioned as a strategic move to deepen tour On’s presence in Kerala’s sports and tourism ecosystem by linking its travel proposition with the widespread appeal of cricket.
Strategic Context
The partnership follows tour On’s 2025 sponsorship of the IPL team Punjab Kings, which provided a national platform for brand exposure. Building on that experience, the company views the KCL association as the next step toward establishing a stronger connect with the Kerala market and increasing brand awareness among regional audiences.
Objectives and Vision
According to Founder and CEO Vikash Manoharan, the alliance leverages cricket’s ability to unite people, mirroring travel’s community‑building role, and creates new opportunities for consumer engagement. The partnership aligns with tour On’s broader vision of exploring markets where tourism and sport intersect, and it reflects an evolving approach that treats sports events as platforms for tourism‑led engagement.
Company Profile
tour On focuses on making travel more accessible, personalised and memorable, offering solutions tailored to evolving consumer needs. The company is expanding its presence across India and continues to seek strategic partnerships that can connect it with new audiences while fostering innovative opportunities at the intersection of travel, tourism and sport.
Disclaimer
The release is distributed under an arrangement with Newsvoir; PTI assumes no editorial responsibility.