Trey Songz ICONiQ White Night Concert – Mumbai, 19 July 2026
Percept Live, the live‑entertainment arm of Percept Limited, together with Hyp‑Ent. and Allied Blenders and Distillers Limited (ABD), will present an exclusive ICONiQ White Nights performance by Grammy‑nominated global R‑B icon Trey Songz at The Dome in Mumbai on 19 July 2026. The concert is positioned as an immersive “White Night” experience, requiring guests to adhere to an all‑white dress code and promising a blend of music, fashion, nightlife and contemporary culture.
The venue, The Dome, is described as a premium, intimate setting that allows fans to be closer to the artist compared with large‑format stadium shows, creating a high‑energy, personal atmosphere. Organisers emphasize that the event marks a rare large‑scale R‑B performance in India, reflecting growing demand for diverse global genres among urban Indian audiences.
Ticketing is handled exclusively through the LiveYourCity platform (liveyourcity.com). Three categories are offered: Gold, Platinum and Fan Pit, with prices ranging from Rs 1,999 to Rs 4,999, aiming to balance accessibility with a premium experience.
Amar Sinha, Managing Director of ABD, stated that global music experiences have become cultural milestones for a new generation and that the ICONiQ White Nights concept aligns with the brand’s positioning around contemporary culture, individuality and aspiration. He highlighted that the partnership goes beyond sponsorship, placing the ICONiQ brand at the centre of immersive cultural moments.
Nikhil Uniyal, Business Head of Percept Live, noted that today’s audiences seek immersive, shareable experiences and that the concert’s design—combining the intimacy of The Dome with the striking White Night theme—delivers an elevated entertainment offering. Sonal Shah, Head of Brand Partnership and Sponsorship Sales at Percept Live, added that the one‑night‑only event provides a powerful platform for brands to engage India’s next‑generation urban consumers through impactful storytelling.
Allied Blenders and Distillers Limited, a leading Indian spirits company, is the maker of ICONiQ White Whisky. ABD’s manufacturing network comprises 40 units, of which 9 are owned bottling units, 1 is an owned PET bottle plant, 2 are owned distilleries, and the remaining 28 are non‑owned manufacturing units.
Percept Live, founded in 2012 as the live‑entertainment division of Percept Limited, holds a portfolio of intellectual properties including Sunburn (Asia’s No. 1 Dance Music Festival), Bollyboom, EPL (Eat Play Love), Windsong and XCC, and leverages 42 years of expertise in the ideas business to create long‑term value through innovative entertainment assets.
The concert is positioned as one of Mumbai’s defining summer entertainment moments, combining world‑class music, premium experiences, fashion‑forward audiences and memorable experiences under one roof.