Overview

Truecaller Ads announced the global launch of Call-to-Cart, an AI‑backed intelligent commerce solution that compresses the consumer journey from ad exposure to checkout into just two steps. The platform exploits two of the most attentive mobile moments – the instant a user receives a call and the seconds immediately after the call ends – to present highly relevant offers.

Technology

The solution is powered by adVantage, a proprietary intelligence platform developed in‑house by Truecaller. adVantage combines an advanced recommendation engine, AI‑driven personalization, and first‑party signals to match users with the right offers at the right moment, delivering a seamless commerce experience.

Global Reach

Call-to‑Cart is the first Truecaller Ads product to be rolled out across the company’s 150+ country user base, leveraging over 500 million active users worldwide and billions of daily advertising opportunities.

Initial Phase and Advertiser Access

In the first phase, Truecaller has whitelisted a select group of “always‑on” direct advertisers across key markets. These advertisers, drawn from FMCG, D2C beauty, pharma, fintech and mobility categories, receive dedicated onboarding support, bespoke integrations, direct access to the adVantage program, and priority privileges across the platform’s customization suite.

Company Background

Truecaller, headquartered in Stockholm since 2009 and listed on Nasdaq Stockholm since October 2021, is an essential part of everyday communication for over 500 million active users and has amassed more than a billion downloads. In 2025 alone, the platform identified 68 billion spam and fraud calls. Advertising remains its primary revenue stream, with Truecaller Ads delivering over 5 billion impressions each day and serving more than 10,000 brands.

Executive Comments

Hemant Arora, VP & Global Head of Truecaller Ads, emphasized that “millions of purchase decisions begin outside shopping environments” and that Call‑to‑Cart is purpose‑built for advertiser categories where relevance and timing are critical. Liniker Seixas, Engineering Director of adVantage, highlighted that the proprietary technology enables the seamless connection of users to offers, turning communication moments into measurable commerce opportunities.