Tupperware Announces TUP Celebration Glassware for Diwali
Tupperware has introduced the TUP Celebration Glassware collection, described as a contemporary range designed to add effortless style to festive gatherings such as Diwali dinners, house parties, mocktails and everyday entertaining. The launch is part of the brand’s #HarDiwaliTupperwareWali campaign, which features actress Dia Mirza and underscores Tupperware’s long‑standing presence in Indian kitchens while positioning the new line for a younger, modern consumer base.
Partnership with Instamart and Quick India Movement 2026
The new glassware collection is now available exclusively on Instamart, the quick‑commerce platform that launched in August 2020. Instamart operates in more than 130 cities and offers an assortment of over 50,000 products. Tupperware’s participation aligns with Instamart’s “Quick India Movement 2026,” and the partnership includes festive deals and exclusive discounts aimed at making the products easily discoverable for both planned celebrations and last‑minute gifting.
Executive Statements
Ankur Damani, Managing Director of Tupperware India, said, “Tupperware has always been the OG of the Indian kitchen — a brand built on trust, innovation and reliability. With TUP Celebration Glassware, we are bringing that legacy into the way consumers live and celebrate today, with contemporary design, great value and the convenience they expect. We’re excited to make the range available on Instamart, bringing it closer to consumers when and where they need it.”
Gautam Swaroop, Chief Business Officer of Instamart, added, “This festive season, we’re bringing Tupperware’s latest launches closer to customers on Instamart through our sellers. Tupperware has been part of Indian kitchens for generations, and its new glass range arrives just in time for gifting. It’s a natural fit for Instamart’s Switch proposition, as more consumers look for products made with materials they feel good about using every day. Through Switch, we want to make relevant, differentiated choices easier to discover and access.”
Additional Product Offering
A complementary festive serveware range accompanies the glassware, intended to simplify hosting, serving and gifting during the festive season.
About the Brands
Tupperware is a globally recognized brand known for innovation and trusted household products, now extending its portfolio with contemporary, accessible solutions for modern living. Instamart is a quick‑commerce platform offering groceries, daily essentials and a growing range of products across categories, currently serving over 130 cities with more than 50,000 SKUs.