Launch Overview
On 12 October 2026, Turtle Wax India, marking its 80‑year legacy, officially launched Hybrid Solutions® Pure Bead, an advanced spray‑on coating engineered for extreme water repellency, multi‑surface protection, and a streak‑free, hazing‑free finish. The formulation creates an intense surface‑tension barrier that forces water to bead tightly and roll off, reducing moisture, road grime, and fine dust adhesion, thereby lowering regular wash frequency for vehicle owners.
Product Features and Application
Pure Bead can be applied by simply spraying the formula onto any vehicle panel and wiping it clean with a microfiber cloth, delivering high‑gloss clarity without the need for heat lamps, professional bay training, or meticulous buffing. It works safely on gloss and matte paint finishes, vinyl wraps, paint‑protection films, exterior glass, mirrors, plastic mouldings, metal badges, and rubber trims, leaving no powdery chalk residues.
Distribution Channels
The product is launched exclusively on Amazon India as part of the Amazon Great Indian Festival. Following the festival launch, Pure Bead will become available across Turtle Wax Car Care studios and other retail outlets during the Diwali season.
Market Positioning Quote
Dibya Swarup Panigrahi, Marketing Director for Turtle Wax India & ASEAN, stated that vehicle ownership in India is closely tied to personal pride and family milestones, yet owners contend with intense sun, seasonal monsoons, and airborne dust. He emphasized that Pure Bead offers professional‑grade hydrophobic defense in a simple spray‑and‑wipe format suitable for DIY enthusiasts and studio bays alike.
Expansion of Studio Network
During the product launch, Global Chief Executive Officer Laurie King visited Bengaluru, highlighting Turtle Wax’s rapid regional expansion. The company now operates over 110 co‑branded Car Care Studios across India and plans to add more than 50 additional studios within the next year.