Regulatory Filing Details
Document Type: Press Release Disclosure
Filing Date and Time: July 6, 2026 at 7:48 PM IST
Event Overview
TVS Motor Company filed a press release announcement titled "From Track to Road, Across 7 Million Journeys: TVS Apache Launches 'Tu Race Laga'" for dissemination to stock exchanges.
Key Milestone Announcement
TVS Apache, the performance motorcycle brand of TVS Motor Company, has achieved 7 million global customers worldwide. This milestone spans across 90 countries where the brand operates.
New Marketing Campaign
The company launched a new brand campaign film titled "Tu Race Laga" to commemorate the 7 million customer milestone. The film is directed by National Award winner Mr. Ram Madhvani and is rooted in TVS Apache's 'Track to Road' philosophy.
Executive Commentary
Mr. Gaurav Gupta, President, India 2W Business, TVS Motor Company, expressed gratitude to the 7 million TVS Apache riders and stated the company will "continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion, and strong riders communities."
Mr. Vimal Sumbly, Head Business - Premium, TVS Motor Company, commented on the 20-year journey of TVS Apache since its inception in 2005, highlighting the brand's evolution into "one of the world's fastest-growing premium motorcycle brands."
Brand Heritage and Innovation
TVS Apache is built on a 'Track to Road' philosophy, translating TVS Racing's championship-winning expertise into everyday performance. The brand has introduced segment-first innovations including roto-petal disc brakes, fuel injection, dual-channel ABS, multiple ride modes, TVS SmartXonnect™, glide through technology, Built-To-Order platform, keyless ride system, and advanced rider-assist features like traction control and dynamic stability systems.
Community Engagement
The TVS Apache community has over 500,000 registered members, making it one of the country's most passionate riding communities. The community engages through curated rides, track experiences, and immersive brand engagements.
Product Portfolio
The TVS Apache range spans across three motorcycle segments:
- Street/Naked: RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310
- Supersport: RR 310
- Adventure Rally Tourer: RTX
Engine capacities range from 160cc to 310cc.
Campaign Availability
The 'Tu Race Laga' campaign film is available on YouTube at: https://youtu.be/i5VJ6TsuOuQ
Company Background
TVS Motor Company (BSE:532343, NSE: TVSMOTOR) is part of TVS Venu and operates four manufacturing facilities in India and Indonesia. The company is the only two-wheeler company to have won the Deming Prize and has been ranked No. 1 in J.D. Power Customer Service Satisfaction Survey for four consecutive years. The group company Norton Motorcycles is based in the United Kingdom.