Event Overview
TVS Motor Company announced the sixth edition of its flagship motorcycling festival, TVS MotoSoul 6.0, to be held on December 11 and 12, 2026, in Goa. The company describes this edition as set to be "the biggest and most immersive one."
Historical Context and Past Showcases
The press release highlights that TVS MotoSoul has consistently served as a platform for:
Product & Technology Innovation:
- 2023: Launched TVS Apache RTR 160 4V with Dual-Channel ABS and Voice Assist
- 2024: Introduced TVS RT-XD4 300 engine platform, TVS' first indigenously designed, developed and engineered performance-engine platform
- 2025: Launched TVS Ronin Agonda Edition
Custom Motorcycle Culture:
Showcased custom motorcycle designs in collaboration with renowned international custom builders:
- TVS Apache RTR 310: Trickster (Stunt-inspired) & Vortex (Supermoto)
- TVS Apache RR 310: Speedline (Café Racer)
- TVS Ronin: RYOMA (Scrambler), Dark Bobb (Bobber), Mizuno (Café Racer), Wakizashi (Café Racer), and Kensai (Café Racer)
Merchandise, Accessories & Rider Ecosystem:
Expanded premium rider ecosystem through performance gear and international collaborations:
- 2023: Launched PETRONAS TVS Racing co-branded merchandise
- 2024:
- Announced collaboration with Alpinestars for riding gear & urbanwear
- Announced association with GIVI for motorcycle luggage solutions
- 2025:
- Announced partnership with MT Helmets
- Showcased Aegis Rider Vision AR HUD Helmet
Programmes, Partnerships & Community:
Unveiled the TVS Ronin Drift-R (Flat Track) Experience Programme
Management Commentary
Vimal Sumbly, Head of Business - Premium, TVS Motor Company, stated: "TVS MotoSoul has evolved into a defining cultural platform for motorcycling, bringing together exploration, performance, self-expression and a shared passion for riding. Powered by a global base of over 7 million TVS Apache and Ronin riders, alongside our strong AOG and CuLT community, MotoSoul reflects the evolution of TVS as a premium, global and performance-led brand."
TVS MotoSoul 6.0 Experience Pillars
The festival is organized around five experience pillars:
| Experience Pillars | What to Expect |
| ADRENALINE - Push Your Limits | Gymkhana, Dirt Track, Moto-cross fit, Obstacle Race, Slow Race, Stunt Battles, FMX, Riders Sphere, Drift-R Championship, Sand Rush Challenge, Hill Climb Challenge, Product Experiential Test Rides |
| RACECRAFT - Learn from the Best | Racing & Motorcycling Workshops, Tech Talks, Panel Discussions, Rider Masterclasses, Built-to-Race experiences, Interactions with TVS Racing Champions |
| COMMUNITY - Stories That Move Us | Rider Stories, Creator Interactions, Podcast & Panel Sessions, Achievers' Felicitations, Apache Owners Group & CuLT Community engagement, Community rides |
| CULTURE - The Soul of Motorcycling | Live Music, DJ Nights, Freestyle Performances, Artist Collaborations, Themed Flag-offs |
| RESPONSIBLE MOTORCYCLING - Sustainability | Responsible Motorcycling Initiatives, Eco-conscious Festival Design, Sustainability Activations, Safety Awareness |
Company Background
TVS Motor Company (BSE: 532343 and NSE: TVSMOTOR), part of TVS VENU, is described as a reputed two and three-wheeler manufacturer globally with four manufacturing facilities in India and Indonesia. The company notes it is the only two-wheeler company to have won the prestigious Deming Prize and has been ranked No. 1 in the J.D. Power Customer Service Satisfaction Survey for four consecutive years.