Product Launch Details

TVS Motor Company introduced the TVS iQube MillionR special edition electric scooter to celebrate reaching one million customers for the TVS iQube model. The special edition marks this achievement and reinforces TVS iQube's position as "India's favourite family EV."

Product Features and Specifications

The MillionR Edition is based on the TVS iQube 3.5 kWh variant and offers:

  • IDC range of 145 km
  • Exclusive Aurora Green Dual Tone color inspired by the Northern Lights
  • Premium seat upholstery
  • Exclusive MillionR badging
  • New graphics
  • Front utility storage compartment (increasing total storage capacity from 32 litres to 35.5 litres)
  • Integrated Type C charging port
  • Over 118 connected technology features

Pricing Information

The TVS iQube MillionR Special Edition is priced at ₹1,40,138 (effective ex-showroom, Karnataka).

The TVS iQube portfolio starts at ₹1,11,310 (effective ex-showroom, Karnataka), with BaaS (Battery as a Service) prices starting at ₹59,999.

Market Position and Performance

TVS iQube has been instrumental in strengthening the company's leadership in the electric two-wheeler category, contributing to TVS Motor emerging as the No. 1 player by market share this year. The company highlighted that TVS Motor has played a significant role in the "scooterisation of India" and has maintained focus on creating mobility solutions across powertrains.

Management Commentary

Aniruddha Haldar, Senior Vice President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, stated: "TVS Motor has played a significant role in the scooterisation of India. Over the years, we have remained focused on creating mobility solutions that move Indian families forward, irrespective of the drivetrain, with a commitment to relevance, reliability and best-in-class quality. The 9 million achievement of TVS Jupiter and the one million milestone of TVS iQube mark significant chapters in this journey."

Historical Context

The release notes that in 2016, TVS Jupiter celebrated reaching one million customers with the MillionR Edition, and now TVS iQube joins this legacy with its own MillionR Edition as its community reaches one million.

Company Background

TVS Motor Company is part of TVS VENU and is a globally reputed manufacturer of two and three-wheelers with four manufacturing facilities in India and Indonesia. The company is the only two-wheeler company to have won the prestigious Deming Prize and has been ranked No. 1 in the J.D. Power Customer Service Satisfaction Survey for four consecutive years.