TVS Motor Company, part of TVS VENU and a global leader in two and three wheeler manufacturing, disclosed the expansion of its TVS Raider Super Squad Edition with a new Marvel Doctor Doom-inspired variant through a regulatory filing dated July 30, 2026.
The event occurred on July 30, 2026 at 7:50 PM IST. The disclosure was signed by K S Srinivasan, Company Secretary, and was submitted to both BSE Limited and National Stock Exchange of India Ltd.
Product Details
The new variant features:
- Striking spectral green colorway with unique multi-tone travel finish that transitions from green to brown
- Connected Reverse LCD Cluster offering more than 85 connected features
- iGO Assist technology for enhanced acceleration and effortless rideability
- Refined three valve engine
- Wider tires for greater road confidence
- Dual disc brakes with single channel ABS (top variant)
Pricing and Availability
The Doctor Doom-inspired edition is priced at ₹95,320 (ex-showroom Delhi) and will be available soon across authorized TVS Motor dealerships.
Marketing Strategy
The variant was unveiled following the post-credit sequence of the newly released film "Spider-Man: Brand New Day" in select theaters in India, mimicking Marvel's iconic post-credit tradition.
Historical Context
This marks the continuation of TVS's collaboration with Marvel that began in 2023 with Iron Man and Black Panther themed editions, followed by Deadpool and Wolverine themed editions in 2025. The TVS Raider was India's first motorcycle with a Marvel-themed design.
Company Background
The document notes TVS Motor Company operates in 90 countries with four manufacturing facilities in India and Indonesia. The company has won the Deming Prize and ranks No. 1 in J.D. Power Customer Service Satisfaction Survey for four consecutive years. The group includes Norton Motorcycles based in the United Kingdom.