Product Launch Details
TVS Motor Company has launched the TVS Raider premium commuter motorcycle in the Egyptian market. The launch event took place at Hilton Pyramids Golf, Cairo, and involved the company's distributor partner, dealer network, media, influencers, financial partners, and key stakeholders.
Strategic Context
This launch represents an important milestone in TVS Motor's strategy to strengthen its footprint in North Africa and expand its premium commuter motorcycle portfolio in Egypt. The company identifies Egypt as a major market and an important gateway to North Africa.
Product Specifications
Engine: 124.76cc air & oil-cooled 3V engine
Power: 12.9 PS @ 8000 rpm
Torque: 11.5 Nm @ 6500 rpm
Transmission: 5-speed gearbox
Suspension: Telescopic front suspension, gas-charged 5-step adjustable monoshock
Braking: 240 mm front disc brake with Synchronized Braking Technology (SBT)
Tyres: 80/100-17 front & 100/90-17 rear tubeless tyres
Acceleration: 0–60 km/h in 5.7 seconds (best-in-class)
Key Features
- Full Digital Reverse LCD Cluster
- Animalistic LED Headlamp with Signature Position Lamp
- Gear Shift & Position Indicator
- i-Touch Start (First-in-Segment)
- Synchronized Braking Technology
- USB Charger
- Under Seat Storage
- Distance-to-Empty & Average Fuel Economy Display
- Top-speed recorder
Management Commentary
Mr. Peyman Kargar, President, International Business, TVS Motor Company stated: "We are committed to delivering cutting-edge and customer-centric mobility solutions that meet the aspirations of riders across global markets. Egypt is a major market for us and an important gateway to North Africa. The launch of the TVS Raider reflects our commitment to strengthening the brand's presence in the region and expanding our premium commuter portfolio."
Mr. Rahul Nayak, Senior Vice President – International Business, TVS Motor Company added: "The TVS Raider has emerged as one of the most successful premium commuter motorcycles in our portfolio by consistently setting the benchmarks in design, technology and rider experience. The arrival of this motorcycle in Egypt is a testament to our commitment to deliver products that meet the changing needs of customers in global markets."
Market Availability
The TVS Raider is now available across select dealerships in Egypt and will be rolled out across the channel network by July 2026. The motorcycle will be offered in 2 color options: Black & Yellow.
Target Market
The product is positioned to redefine the premium commuter segment for young, urban riders in Egypt, specifically targeting Gen Z riders with its sleek styling, well-equipped features, and engaging performance.
Company Background
TVS Motor Company is part of TVS VENU and operates four manufacturing facilities in India and Indonesia. The company operates in 90 countries and is the only two-wheeler company to have won the prestigious Deming Prize. The group includes Norton Motorcycles based in the United Kingdom.