Announcement

TVS Motor Company, the world’s third‑largest two‑wheeler manufacturer (BSE:532343, NSE:TVSMOTOR), used the EICMA 2026 show in Milan to reaffirm its strategic focus on Europe. The firm displayed four production‑ready models – the TVS Orbiter, TVS M1‑S, TVS X and TVS RTR 125 – all developed specifically for European riders, with three of the four being fully electric.

Test‑Ride Initiative

For the first time at EICMA, TVS allowed hundreds of visitors to test‑ride its range, giving attendees hands‑on experience rather than only a static display.

European Market Strategy

TVS highlighted that its “82 Series Collection” also received its global debut, showcasing four concept motorcycles that pay tribute to its racing heritage. The company noted that the European “Series Collection” is an increasingly important component of its international business, which it aims to grow to represent 40 % of total revenue by 2030.

Retail Network Expansion

The Italian dealer network now exceeds 100 retailers, and sales in Italy have risen 110 % over the past year. An additional 22 retailers operate in Spain and Portugal, with further expansion planned for France and Germany.

Product Details

  • TVS Orbiter – city scooter equipped with two removable batteries, top speed 105 km/h, helmet storage under the seat.
  • TVS M1‑S – maxi‑scooter electric powertrain, also targeting the city‑scooter segment.
  • TVS X – premium model featuring a 10.2‑inch touchscreen and LTE connectivity.
  • TVS RTR 125 – designed for A1 licence holders, providing an entry point for younger riders; complements the existing European lineup that includes the RR 310, RTR 310, Ronin and RTX 300.

The RTX 300, introduced at EICMA 2025, is scheduled to reach European dealerships shortly.

Leadership Change

Peyman Kargar, President of International Business at TVS Motor and a veteran with more than three decades of international automotive leadership, has been appointed Director and Chief Executive Officer effective 27 January 2027, succeeding K. N. Radhakrishnan.

Group Companies

TVS Motor’s UK‑based subsidiary Norton Motorcycles is mentioned as part of the group’s global brand portfolio.

Additional Information

TVS Motor is the only two‑wheeler company to have received the Deming Prize and has consistently ranked No. 1 in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. The company operates in 90 countries.