Product Launch Details
TVS Srichakra Limited's Eurogrip Tyres brand is participating in two major international trade shows:
- SEMA Show 2026 at Las Vegas Convention Center, USA from November 3-6, 2026
- EICMA 2026 at Fiera Milano Rho, Milan, Italy from November 3-8, 2026 (sixth consecutive participation)
New Product Launches at EICMA 2026
Protorq Max: New SuperSport tyre built for versatility with radial structure and zero-degree steel belt for consistent behavior in acceleration, braking and cornering. Features variable radius profile for enhanced agility, smooth transitions between lean angles and optimized contact patch.
Bee Sport: New scooter tyre building on the Bee Connect platform, adding sharper agility and grip for adrenaline-seeking scooter riders. Features X-ply synthetic fibre structure for directional stability, lateral support, vibration absorption and comfort. Uses Protorq-derived compound and tread pattern for enhanced grip and sporty profile for improved agility and control.
Explo-R Plus: Adventure touring tyre for road riding and light offroad use, already selected as original equipment for the newly launched Norton Atlas motorcycle.
Altai prototypes: Rally-oriented 50/50 tyre for medium and large adventure motorcycles, engineered for performance beyond asphalt (first unveiling at EICMA).
OEM Partnerships and Original Equipment Placements
Eurogrip tyres featured as original equipment on multiple new motorcycle launches:
- Norton Urban 450: Equipped with Protorq Extreme
- BMW F450 R: Equipped with Protorq Extreme
- BMW F450 RR: Equipped with Protorq Extreme
- Moto Guzzi Trip 500: Equipped with Protorq Extreme
- TVS Apache RTR 125: Equipped with Protorq Sport
Eurogrip tyres were also showcased across exhibits of several prestigious motorcycle manufacturers including Aprilia, BMW, Hero MotoCorp, Norton, Piaggio and TVS Motor Company.
Market Availability and Portfolio
- Protorq Max and Bee Sport: Expected to be available in India soon
- Explo-R Plus: Already in the market
- European portfolio: Expanded to over 200 sizes across road, scooter and offroad applications
- Development process: Rigorous validation combining high-precision laboratory testing with extensive track, road and off-road evaluation
- Design center: Milan, Italy supporting R&D center in Madurai
SEMA Show Participation
At SEMA Show, Eurogrip is exhibiting select two-wheeler range for North American and LATAM markets: Protorq Max, Protorq Extreme, Roadhound, Trailhound SCR & STR Trailhound Wild, Climber XC and Bee Connect.
Management Commentary
Mr. T. K. Ravi, Chief Operating Officer, TVS Srichakra Ltd. stated: "Eurogrip is built on trust earned through performance. As we continue to build Eurogrip as a global Bike Tyre Specialist brand, platforms like SEMA and EICMA help put that promise across continents."
Company Background
TVS Srichakra Limited is one of India's leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres, incorporated in 1982. Key facts:
- Part of USD 5 Billion TVS Mobility
- Manufacturing facilities: Madurai (Tamil Nadu) and Rudrapur (Uttarakhand)
- Production capacity: Over 3 million tyres per month
- Design centre: Milan, Italy supporting R&D centre in Madurai
- Testing: Indian, European, and Japanese road conditions
- Global presence: Products available in over 85 countries
- Domestic market: Significant market share amongst OEMs and replacement markets with comprehensive distributor and dealer network
Event Participation Details
Eurogrip welcomes visitors to:
- Booth No. 58249 at Las Vegas Convention Center, USA (November 3-6, 2026)
- Hall 6 – Stand E45 at Fiera Milano Rho, Milan, Italy (November 3-8, 2026)