UAE Lottery Appoints Brett Lee as Chief Celebration Officer
On September 15, 2026, the UAE Lottery issued a press release from Abu Dhabi announcing that global cricket legend Brett Lee has been appointed as its Chief Celebration Officer. In this role, Lee will meet winners across the lottery’s entire game portfolio, conduct winner interviews, and share their stories through exclusive content, community appearances, and fan‑engagement initiatives. The appointment is positioned to highlight the excitement, ambition, and diversity of the lottery’s player base while reinforcing responsible participation and community engagement.
The UAE Lottery is described as the United Arab Emirates’ first and only federally licensed lottery and the inaugural lottery of its kind in the Gulf region. It operates under the regulatory oversight of the General Commercial Gaming Regulatory Authority (GCGRA), the independent federal authority responsible for licensing and supervising commercial gaming activities in the UAE. Participation is limited to residents aged 18 years and older.
Operationally, the lottery is run by The Game LLC, an innovative entertainment company that is part of the Momentum Group based in Abu Dhabi. The Game LLC was appointed in July 2024 as the official licensed operator of the UAE Lottery and is tasked with developing and operating lottery games and culturally relevant gaming products while promoting safe and responsible gaming experiences. The press release provides the websites www.theuaelottery.ae for the lottery and www.thegamellc.ae for The Game LLC.
The announcement underscores the UAE Lottery’s commitment to delivering trusted, transparent, and responsible entertainment within the regulated commercial gaming sector, leveraging Lee’s reputation for professionalism, integrity, and celebration of achievement to further its community‑focused objectives.