Investment Details

  • Investment Amount: ₹110 crore
  • Location: Ellora Brewery, Waluj MIDC area, Chhatrapati Sambhajinagar, Maharashtra
  • Expected Operational Date: September 2026 (subject to statutory approvals)

Technical Specifications

  • Capacity: 40,000 cans per hour
  • Type: First canning line at Ellora Brewery
  • Description: Among the fastest canning lines in UBL's network
  • Existing Packaging Capacity: Up to 1.5 million cases per month

Product Portfolio

The facility will initially produce cans of the following brands:

  • Kingfisher Strong
  • Kingfisher Premium
  • Bullet Strong
  • London Pilsner

Strategic Rationale

  • Strengthen manufacturing footprint in Maharashtra, described as "one of India's most important beer markets"
  • Meet growing consumer demand for cans, driven by convenience and premium drinking experience
  • Support beer category premiumization strategy
  • Improve brewery productivity and operational agility
  • Provide greater packaging flexibility to optimize formats based on market demand
  • Better utilization of existing brewery packaging infrastructure

Contextual Information

This investment follows the recent commissioning of a new canning line at UBL's Nizam Brewery in Telangana in July 2026, demonstrating the company's continued focus on strengthening manufacturing footprint across India.

Additional Company Initiatives

Socio-Economic Impact (FY2024–25):

  • Supported approximately 295,000 employment opportunities across value chain
  • Contributed ₹43,000 crore in value added to Indian economy
  • Generated ₹30,600 crore in tax revenue
  • Sourced 93% of procurement domestically

Environmental Initiatives in Maharashtra:

  • Project Oxygen Zone in Waluj MIDC, Chhatrapati Sambhajinagar
  • Restored and afforested nearly five acres
  • Created two-lakh-litre water storage pond
  • Planted 50,000 native saplings across 80+ species
  • Expected to sequester 103.54 tCO₂ annually

Management Commentary

Vivek Gupta, MD & CEO, United Breweries Limited stated: "Maharashtra is one of India's most important beer markets, with significant headroom for category growth and premiumization. Consumers are increasingly choosing cans for their convenience and premium drinking experience, and we are seeing this preference grow across occasions. The new canning line at Ellora Brewery strengthens our ability to respond to these evolving consumer needs, improves utilisation of our brewery infrastructure and enhances productivity. As a category maker, we will continue to invest ahead of demand, strengthen our local manufacturing footprint and help shape the future of beer in India."