UltraTech Birla White Announces TileStix Extero Adhesive
UltraTech Cement Ltd., through its Birla White unit, has issued a press release announcing the launch of TileStix Extero, a tile adhesive formulated for both residential and commercial renovation projects. The communication underscores that while selecting tiles is a visible decision, the adhesive that bonds the tiles to the substrate is equally critical for achieving a dependable and long‑lasting finish.
The release explains that the right adhesive must be chosen based on the specific tile characteristics, the nature of the substrate, and the application environment. It cautions against the common misconception that any tile cement or adhesive will suffice, noting that factors such as surface specification, tile size, and the moisture exposure of the area (e.g., bathroom, kitchen, balcony) influence the appropriate adhesive selection. The document differentiates between tile glue adhesive, tile adhesive, and tile cement, stating that any product may be used provided it matches the job requirements and adheres properly to the substrate.
Wall and floor tiles are highlighted as requiring different adhesive properties, especially when tiles are heavier or larger, which demand stronger adhesion. The press release advises adherence to the manufacturer’s specifications, including the recommended cement type for the particular application area.
Beyond adhesive choice, the release stresses that successful tile installation also depends on proper tile surface preparation, correct adhesive application, adequate coverage, and appropriate grouting. It asserts that superior product quality alone does not guarantee a reliable finish; a combination of optimal substrate preparation, suitable adhesive, and correct grouting is essential.
Birla White TileStix Tile Adhesives claims that its products, when used with the recommended application techniques, create a longer‑lasting finish, and that selecting the ideal product for the specific surface ensures a more durable outcome.
Disclaimer: The press release is provided under an arrangement with NRDPL, and PTI assumes no editorial responsibility for its content.