Company Overview

Umiya Mobile Limited, established in 2012 (CIN: L32202GJ2012PLC073173), is a multi-brand retail player in smartphones, mobile accessories, and consumer electronics. The company operates under four brands: "MYPHONE", "PHONE PLUS", "PHONE AND PHONE" & "LEELA MOBILE". Its product portfolio includes smartphones from Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, as well as consumer durables including smart TVs, air conditioners, refrigerators, and coolers from brands such as Sony, LG, Panasonic, and Godrej.

Operational Footprint

The company has a network of 400+ stores spread across 81 cities in Gujarat, 48 cities in Maharashtra, 25 cities in Madhya Pradesh, and 1 city in Diu. The business model includes financing solutions through bank & NBFC tie-ups, after-sales services, and warranty replacement processes.

Financial Performance - H2 FY26 Snapshot

| Particulars | H2 FY26 (₹ Lakhs) | H2 FY25 (₹ Lakhs) | Growth % |

| Revenue from Operations | Not explicitly stated | Not explicitly stated | - |

| Purchases of Stock-in-Trade | 46,091.93 | 31,913.24 | 44% |

| Change in Inventories | 21.82 | (714.18) | - |

| Gross Profit | 976.96 | (330.88) | - |

| Employee Costs | 353.99 | 267.68 | 32% |

| Other Expenses | 2,215.01 | 1,146.92 | 93% |

| EBITDA | (1,592.04) | (1,745.48) | - |

| Depreciation | 45.78 | 37.22 | 23% |

| EBIT | (1,637.82) | (1,782.70) | - |

| Interest | 101.46 | 136.56 | (26%) |

| Other Income | 2,464.34 | 2,209.68 | 12% |

| PBT | 725.05 | 290.42 | 150% |

| PAT | 540.92 | 267.68 | 167% |

| EPS (Face Value ₹10) | 3.80 | 1.94 | 96% |

Full Year Financial Performance (FY24-FY26)

Income Statement (₹ Lakhs)

| Particulars | FY26 | FY25 | FY24 |

| Revenue from Operations | 83,609.69 | 56,007.92 | 45,148.40 |

| Purchases of Stock-in-Trade | 86,411.36 | 58,942.21 | 43,734.30 |

| Change in Inventories | (3,958.02) | (2,549.76) | (1,066.26) |

| Gross Profit | 1,156.35 | (384.53) | 2,480.36 |

| Employee Costs | 637.37 | 489.34 | 367.39 |

| Other Expense | 3,837.10 | 2,194.33 | 1,537.40 |

| EBITDA | (3,318.12) | (3,068.20) | 575.57 |

| Depreciation | 84.75 | 71.80 | 59.69 |

| EBIT | (3,402.87) | (3,140.00) | 515.88 |

| Interest | 199.97 | 237.17 | 210.76 |

| Other Income | 4,832.17 | 4,119.61 | 10.03 |

| PBT | 1,229.32 | 742.44 | 315.13 |

| PAT | 919.37 | 550.68 | 234.94 |

Balance Sheet (₹ Lakhs)

| Liabilities | FY26 | FY25 | FY24 | | Assets | FY26 | FY25 | FY24 |

|-------------|------|------|------|--|--------|------|------|------|

| Share Capital | 1,422.00 | 1,045.00 | 55.00 | | Tangible Assets | 459.95 | 358.58 | 318.26 |

| Reserves & Surplus | 3,417.41 | 386.84 | 776.67 | | Intangible Assets | 84.85 | 25.25 | 22.83 |

| Shareholder's Equity | 4,839.41 | 1,431.84 | 831.67 | | Other Non-Current Assets | 384.78 | 89.44 | 79.71 |

| Long Term Borrowing | - | - | 79.08 | | Deferred Tax Assets | 3.47 | 2.61 | 7.94 |

| Long Term Provisions | - | - | 20.09 | | Total Non-Current Assets | 933.05 | 475.88 | 427.74 |

| Other Non-Current Liabilities | 5,174.91 | 3,065.56 | 1,604.31 | | Inventories | 10,684.77 | 6,726.76 | 4,176.99 |

| Short Term Borrowing | 633.06 | 2,335.93 | 1,668.08 | | Cash and Cash Equivalents | 354.20 | 322.20 | 183.33 |

| Trade Payables | 4,915.03 | 2,679.17 | 2,224.51 | | Short-Term Loans & Advances | 3,876.02 | 2,629.71 | 1,264.82 |

| Short Term Provisions | 390.52 | 251.95 | 65.34 | | Trade Receivables | 654.97 | 369.12 | 198.82 |

| Other Current Liabilities | 599.00 | 805.49 | 181.41 | | Current Investments | 48.92 | 46.27 | 6.47 |

| Total Current Liabilities | 6,537.61 | 6,072.54 | 4,139.34 | | Other Current Assets | - | - | 416.25 |

| Total Equities & Liabilities | 16,551.93 | 10,500.34 | 6,674.43 | | Total Current Assets | 15,618.88 | 10,094.06 | 6,246.68 |

| | | | | | Total Assets | 16,551.93 | 10,569.94 | 6,674.43 |

Cash Flow Statement (₹ Lakhs)

| Particulars | FY26 | FY25 | FY24 |

| Net Cash used in Investing Activities | 1,571.10 | 1,303.65 | 540.69 |

| Net Cash used in Financing Activities | (1,837.17) | 351.65 | 110.98 |

| Net Increase/(Decrease) in Cash & Cash Equivalents | 32.00 | 138.87 | (5.24) |

| Cash & Cash Equivalents at Beginning of period | 322.20 | 183.33 | 188.57 |

| Cash & Cash Equivalents at End of period | 354.20 | 322.20 | 183.33 |

Revenue Breakdown

Product Wise Revenue (₹ Lakhs)

| Particulars | FY26 | FY25 | FY24 |

| Mobile | 80,761.26 | 53,115.80 | 40,048.36 |

| Laptop/Tablet | 869.90 | 586.43 | 397.51 |

| Home Appliances | 912.51 | 646.02 | 493.51 |

| Accessories | 1,066.02 | 1,081.43 | 1,084.31 |

| Services | - | 578.24 | 384.43 |

| Total | 83,609.69 | 56,007.92 | 42,408.13 |

Store Category Wise Revenue (₹ Lakhs)

| Particulars | FY26 | FY25 | FY24 |

| Owned Stores | 43,837.18 | 31,158.57 | 26,246.25 |

| Retail Outlet Model | 39,772.52 | 24,849.35 | 16,161.87 |

| Total | 83,609.69 | 56,007.92 | 42,408.13 |

B2B & B2C Revenue (₹ Lakhs)

| Particulars | FY26 | FY25 | FY24 |

| B2B | 22,379.20 | 15,404.29 | 9,479.98 |

| B2C | 61,230.49 | 40,603.63 | 32,928.15 |

| Total | 83,609.69 | 56,007.92 | 42,408.13 |

Business Strategy

The company's business strategy includes:

  • Increasing brand visibility by expanding dealer network
  • Improving sales by expanding into Tier 2 & 3 towns and benefiting from post-GST shift from unorganized to organized retail
  • Leveraging market skills and customer relationships
  • Maintaining competitive edge through product expansion
  • Diversifying product portfolio beyond smartphones into accessories, smart TVs, home appliances, and electronics
  • Improving debt-equity ratio by repaying loans to strengthen financial stability

Marketing Activities

Marketing initiatives include sponsorships during festivals and sports events, national shopping day offers, Diwali sales, video shoots to showcase products, and active social media engagement with customers.

Stock Data (as of March 2026)

  • Promoter Holding: 73.80%
  • Public Holding: 26.20%
  • Current Market Price: ₹52.20
  • 52 Week High/Low: ₹124.89/₹41.75
  • Market Capitalization: ₹74.23 Cr
  • Face Value: ₹10
  • BSE Scrip Code: BSE-SME: 544464

Key Management

  • Mr. Jadwani Kishorbhai Premjibhai: Chairman and Managing Director (12+ years experience)
  • Mr. Jadvani Girishkumar Premjibhai: Whole-Time Director (12+ years experience)
  • Mr. Vijesh Premjibhai Patel: Whole-Time Director (12+ years experience)
  • Ms. Komal Nishitbhai Ganatra: Non-Executive Independent Director
  • Mr. Vishwas Odhavjibhai Sagparia: Non-Executive Independent Director
  • Mr. Nathavani Bhavik K: Non-Executive Independent Director